Our latest transparency report found 99% of listings on Gumtree are without issue. For the small minority that cause concern, we quickly to action to remove inappropriate content and spam. Read on to find out more about our processes, and how you can help protect other users.
How do we choose which content to remove?
We use a mixture of automated rules – such as keyword flagging – and manual moderation to remove content in both ads and replies. You can read more about the hard work our moderation team does to keep Gumtree working correctly in our article on monitoring spam and fraud.
We will remove content that is illegal or harmful, if it’s in breach of our posting policies, or that we believe is suspicious. You can read our full posting policy here if you’re unsure about what constitutes breaking the rules.
What if you take down my ad incorrectly?
We all make mistakes, and occasionally we do remove content that was within the rules. If you believe your ad has been removed incorrectly, don’t panic. Just get in touch with us and we’ll correct our decision promptly and get your post live again.
How can you help remove inappropriate content?
We believe in the power of our community to keep Gumtree a great place to buy, sell and give old items new life. Seen a post that doesn’t adhere to our guidelines? You can report it to us using the ‘report’ button that pops up next to every ad. This will notify us to check it out and determine whether we need to remove the listing.
We will never hesitate to remove inappropriate content or spam and ban users not adhering to our polices.
