Gumtree Media

We’re not like other media platforms

For a start, our community isn’t like other communities. 11.6 million* open-minded users actively looking for Good Finds. They might be searching for a car with a few miles on the clock, or a pre-loved sofa that’s just the right colour. But if they see an advert for a shiny new one, they may opt for that. We call it being ‘switchy’ and it’s refreshing news for advertisers.

From car buyers to job seekers, home makers to change makers, and business starters and decision makers, too, it’s our diverse audiences and users’ behaviour that powers our vast first party user insight. Which, when combined with smart solutions, allows us to deliver hyper-relevant, laser-targeted, safe and compliant advertising.

View our immersive Media Pack to find out more about how Gumtree Media does things a little differently. For the full experience, please view on a desktop and make sure your sound is turned up.

We’re here to help brands Get Found On Gumtree

11.6m

unique visitors*

23%

reach of online adult UK population*

900m

page views**

4.1m

messages sent between users**

1.7m

live listings across the site**

1.15m

live listings in For Sale category**

365k

live listings in Motors category**

76m

unique visits**

*Comscore MMX Multi-Platform, Total Audience, UK, monthly average calculated from January 2020-December 2020.
**Gumtree Internal Data, monthly averages calculated from January 2020-December 2020.

Let’s chat

We’re just itching to share our insights and expertise. Give us your details and we’ll be in touch.








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Powered by Life as it Happens

At Gumtree, we have an enviable insight into the behaviour of the UK population thanks to our first party user insight. It means that as people go about their lives – browsing for new sofas, new houses or selling their sports cars because with a kid on the way they need a hatchback – we can build an in-depth picture of what real people are really after. Every item viewed reveals powerful intent signals, which we combine with smart search and granular contextual targeting to identify precise in-market audience groups. What we call ‘Powered by Life as it Happens.’

And with the phasing out of cookies, having these kinds of insight-led, intent-driven targeting solutions for advertisers is not only rare, it’s reassuring.

Helping you reach in-market buyers

With almost a quarter of the UK adult online population* turning to us every month for their Good Finds, we reach a huge variety of audience segments. Here are some of our most popular:

Home movers and improvers

Home movers and improvers

Buyers, sellers, movers and makers, upcyclers and recyclers, we’ve got the home market covered.

Growing families

Growing families

Expectant families to bouncing babies, from toddlers to teens, at Gumtree we’re with parents every step of the way.

Generation for good

Generation for good

Change makers and world makers, our younger audience of 18-34 year olds are really shaking things up.

Small businesses

Business starters and decision makers

Businesses great and small use Gumtree to get business done.

*Comscore MMX Multi-Platform, Total Audience, UK, monthly average calculated from January 2020-December 2020.

A powerful portfolio to reach today’s car buyers

You won’t just Get Found on Gumtree Motors. We can also give you the chance to advertise to our diverse car buying audiences on leading car search site Motors.co.uk, plus RAC Cars, one of the most respected motoring organisations in the UK.

Book a check-in with our expert Motors Team, who can talk you through it all.

Advertising with us works

We’re proud of adverts on Gumtree. Not just because we know they work – and work hard – but because they make Gumtree better by giving our users more choice.

That’s why our ad formats are developed to be seen, not scrolled past. From display ads optimised for maximum impact, to native ads designed to be discovered, from road blocks and take overs to creative rich media, the opportunities are as varied as our users.

New creative content marketing opportunities

We’re so excited to announce the launch of two new editorial platforms; Gumtree Cars and Gumtree Lifestyle, enabling advertisers to reach our audience in highly engaging and unique ways. And when combined with the reach and popularity of our social media channels and unique display formats, our creative ideas team can create truly bespoke, integrated marketing opportunities for brands. If we can dream it, we’ll deliver it!

Smart advertising, responsibly delivered

We care. Whether that’s about the treatment of users’ data and their privacy, protecting brands and maintaining compliance, or by being a central player in the sustainability and re-commerce movement, we know we have a responsibility to use our power for good.

Our advertising solutions offer scale and control in a brand-safe environment, and we’re immensely proud of our extremely low brand risk. In fact, our block rate is only 0.06% compared to the market average of 6%.*

*Media Quarterly Report H2 2020 IAS.