Gumtree Media

Advertising powered by Life as it Happens

At Gumtree, we have a unique insight into what people are looking for as they go about their daily lives.

Whether it’s looking for a job, finding a new home, or buying or selling in a way that’s good for our pockets and the planet, our users’ behaviour powers a vast first-party database. We combine this with powerful targeting to enable advertisers to deliver relevant advertising at scale and in the face of increasing regulation and privacy rules. Our audience segments include SMEs and business professionals, parents, home movers, car buyers, job seekers and many more.

The best of both worlds―unique in-market audiences and scale


unique visitors per month*


reach of online adult population*


page views consumed per month**


messages sent between users per month**


live listings across the full site per month**


live listings in For Sale category per month**


live listings in Motors category per month**

76m visits

per month**

*Comscore MMX Multi-Platform, Total Audience, UK, monthly average calculated from January 2020-December 2020.
**Gumtree Internal Data, monthly averages calculated from January 2020-December 2020.

Contact us

Our in-house team are on hand and have a wealth of insights and expertise to guide you.
Please get in touch by filling in the form below:

*Indicates required

Your personal data is processed by Limited, 1 More London Place, London, SE1 2AF who is the controller of your personal data. If you wish to object to the processing of your personal data (including when we send you emails or call you with offers and promotions about our products and services), you can do so by clicking on the unsubscribe link at the end of any marketing email, inform a member of our team over the phone or Contact Us. For more information about what we do with your personal data, see our Privacy Notice.

Precisely targeted, perfectly timed advertising

As people use Gumtree, we build a picture of their intent as they browse listings across a huge variety of categories.

Every category browsed and every item viewed reveals powerful intent signals, which we combine with smart search and targeting techniques, to identify specific in-market audience groups.

Our campaign strategies are, therefore, based on real actions from real people, and harness cookie-less targeting solutions based on dynamic real-time consumer intent driven by search and granular contextual targeting.

Diverse audience targeting opportunities

Thanks to our website’s size and scale, we have access to over one hundred different audience segments. Here are just a few of our most popular segments.

Moving house

Home movers & makers

Buyers, sellers, movers and makers, we’ve got the home market covered.


Parents & families

Expecting families to new bouncing babies, toddlers to teens – we’ve got them all.


Generation for good change

Upcyclers, recyclers, change makers and world makers – find them here.

SME & Business Profesionals

SME & business professionals

Businesses great and small use Gumtree regularly – reach them here.

A powerful portfolio for car brands and auto advertisers

We’re excited to share advertising opportunities across Gumtree Motors, as well as leading car search site and RAC, one of the most respected and well-known motoring organisations in the UK.

Get in touch with our expert Motors team to find out how you can access our diverse car buying audiences.

Advertising solutions that get seen

Our advertising opportunities and formats are designed and developed to be seen. Display advertising optimised for maximum impact, creative rich media and native opportunities to road blocks, takeovers and more.

Whether you’re looking for a way to integrate advertising to drive strong performance and response, or simply looking for inspiration, we have the answer.