Home movers and improvers
Buyers, sellers, movers and makers, upcyclers and recyclers, we’ve got the home market covered.
Gumtree Media
We’re not like other media platforms
For a start, our community isn’t like other communities. 14 million* open-minded users actively looking for Good Finds. They might be searching for a car with a few miles on the clock, or a pre-loved sofa that’s just the right colour. But if they see an advert for a shiny new one, they may opt for that. We call it being ‘switchy’ and it’s refreshing news for advertisers.
From car buyers to job seekers, home makers to change makers, and business starters and decision makers, too, it’s our diverse audiences and users’ behaviour that powers our vast first party user insight. Which, when combined with smart solutions, allows us to deliver hyper-relevant, laser-targeted, safe and compliant advertising.
View our immersive Media Pack to find out more about how Gumtree Media does things a little differently. For the full experience, please view on a desktop and make sure your sound is turned up.
We’re here to help brands Get Found On Gumtree
14m
unique visitors*
18%
reach of online adult UK population*
770m
page views**
2.8m
messages sent between users**
2.2m
live listings across the site**
1.8m
live listings in For Sale category**
302k
live listings in Motors category**
62m
unique visits**
*Google Analytics, Gumtree Unique Users, monthly average calculated from January 2022 to December 2022, UK.
**Gumtree Internal Data, monthly averages calculated from January 2021 to December 2021.
Powered by Life as it Happens
At Gumtree, we have an enviable insight into the behaviour of the UK population thanks to our first party user insight. It means that as people go about their lives – browsing for new sofas, new houses or selling their sports cars because with a kid on the way they need a hatchback – we can build an in-depth picture of what real people are really after. Every item viewed reveals powerful intent signals, which we combine with smart search and granular contextual targeting to identify precise in-market audience groups. What we call ‘Powered by Life as it Happens.’
And with the phasing out of cookies, having these kinds of insight-led, intent-driven targeting solutions for advertisers is not only rare, it’s reassuring.
Helping you reach in-market buyers
With almost a quarter of the UK adult online population* turning to us every month for their Good Finds, we reach a huge variety of audience segments. Here are some of our most popular:
Growing families
Expectant families to bouncing babies, from toddlers to teens, at Gumtree we’re with parents every step of the way.
Generation for good
Change makers and world makers, our younger audience of 18-34 year olds are really shaking things up.
Business starters and decision makers
Businesses great and small use Gumtree to get business done.
*Google Analytics, Gumtree Unique Users, monthly average calculated from January 2022 to December 2022, UK
A powerful portfolio to reach today’s car buyers
You won’t just Get Found on Gumtree Motors. We can also give you the chance to advertise to our diverse car buying audiences on leading car search site Motors.co.uk, plus RAC Cars, one of the most respected motoring organisations in the UK.
Book a check-in with our expert Motors Team, who can talk you through it all.
New creative content marketing opportunities
We’re so excited to announce the launch of two new editorial platforms; Gumtree Cars and Gumtree Lifestyle, enabling advertisers to reach our audience in highly engaging and unique ways. And when combined with the reach and popularity of our social media channels and unique display formats, our creative ideas team can create truly bespoke, integrated marketing opportunities for brands. If we can dream it, we’ll deliver it!
