To support animal welfare and meet industry standards, Gumtree requires high-volume sellers in the Pets for Sale category to verify their official licence status. Successful verification removes your listing cap and adds a Licensed Breeder Badge to your account, helping build trust with potential buyers.
Who Needs to Verify?
You must complete verification if you intend to post:
- More than two animals (or litters) in the Dogs category within a rolling 12-month period
- More than two animals in the Other Pets categories within a rolling 12-month period
When you attempt to post a third animal, you’ll automatically be prompted to begin the verification process.
Verification steps
Verification is completed by sending your documentation directly to the Gumtree Pets Onboarding Team via email.
Step 1: Gather your documents and information
Prepare a copy of your valid licence along with the following required details:
| Required Item | Details to Provide |
| Copy of Licence | A clear photo or scan of your Dog Breeding Licence or Pet Seller Licence. |
| Your Name | Your full first and last name (exactly as shown on your licence). |
| Registered Address | The full address of the premises covered by the licence. |
| Licence Details | The issuing authority/council and the licence number (must be clearly visible). |
Step 2: Submit your application
Email the required documents and information to the Pets Onboarding Team:
- Email: pets@gumtree.com
The team will review your submission and begin the verification process.
Step 3: Gumtree verification and review
- Data Cross-Check: Gumtree’s pet category specialists verify your details against the public register held by the relevant local authority or council.
- Account History Check: Your account is reviewed for any past policy violations or animal welfare concerns.
- Approval: If your licence is valid and your account is compliant, you will be approved. Verification typically takes up to three working days.
What Happens Next?
Once your account is verified:
- Your Listing Cap Is Removed: You may list more than two animals in the categories covered by your licence within a 12-month period.
- Licensed Breeder Badge Added: Your profile and all eligible listings will display a Licensed Breeder Badge, making it clear to buyers that you are a legitimate, verified seller.
