Brand Manager

Description

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for company.

All candidates applying must have the WSET qualification and 2–3 years experience in the wine industry.

Primary Responsibilities

Manages key brands within the company and across the wider company ecosystem where relevantTo devise, agree and activate an Annual Sales and Marketing plan with key supplier brandsTo be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategyDeliver against a targets in sales, volume and profit across all channelsManage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phaseDetermine and implement the category strategyDefine the channel strategy for all wines from each supplier brand with targets set against individual linesEnsuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the marketWorking within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.Work with sales teams to ensure your brands maximise their potential; with Trade Marketing team in order for them to deliver and activate these plans; and with the Communications Manager to develop each brand's public imagine and company reputation.Knowledge, Skills & Behaviours

Commercial astute with a track record within a high–performance business modelExcellent Communication and Interpersonal skillsStrong analytical and negotiation skillsClear–thinking under pressureStrategic thinker with the ability to determine what's best for our businessWine knowledge.Passionate about customer serviceExperience & Qualifications

Experience in managing key stakeholders with the ability to set and deliver strategic objectivesProven track record of managing budgets effectivelyHistory of working in a high–performing organisation with tangible commercial resultsWSET qualificationIndustry knowledge with an understanding of routes to market, for on and off–tradeExcel, word and PowerPoint skills are a mustLanguages such as French/Spanish/Italian would be advantageousAdditional Information

This is a hybrid role which has the opportunity to split your time between our offices in Mayfair and at Capability Green near Luton Airport, as well as working from home. You will also be expected to attend and support supplier events and tastings, so there is some travel involved.

The ethos and culture of our company lies at the heart of everything we do, our 5 values of Partnership, Positivity, Passion, Pride and progression mean you will find a collaborative, supportive and friendly team that gives you a platform to succeed and grow.

Connect2Employment is a trading style of Luton & Kent Commercial Services LLP – A joint venture between Luton Borough Council & Commercial Services Kent Ltd. Connect2Employment is an equal opportunities Employment Agency & Business. It positively encourages applications from all suitably qualified and eligible candidates.

Ad ID: 5416961613