Alex Atherton
Overview
- Operates in United Kingdom
- Posting since 2022
Portfolio


Services
Description
Alex Atherton is an award-winning speaker, author, experienced educator and leadership coach.
He is the ex-secondary school headteacher who heard the word ‘snowflake’ once too often to describe his former students. His book, The Snowflake Myth: Explaining Gen Z in the workplace and beyond, was published in 2025.
He spent over a decade immersed in the mindset of this misunderstood generation, getting to the core of what makes them tick.
Alex blends his experiences, research and a hefty dose of reality to shatter the myths around Gen Z. He equips leaders and managers with proven strategies to overcome generational divides and effectively recruit, develop, and retain top young talent.
He is a specialist in enabling organisations to overcome the challenges of the multigenerational workplace, and in helping them recruit and retain the best young professionals.
Ad ID: 80000616725
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