Whichever road you go down, it’s crucial that you carry out thorough research to rehome responsibly. It’s also crucial to know the animal is right for you. The Pets Advertising Advisory Group (PAAG) has plenty of useful information if you’re just getting started. Alternatively, look at Gumtree’s guide to rehoming a puppy or dog online. It will help you safely and sensibly assess your options of online pet sellers. We also have lots of useful advice if you’re planning on rehoming a cat or kitten online.
When searching for your new furry friend, the following tips can help you check to make sure you get the pet you’re expecting. If you find any concerning adverts on Gumtree, click the ‘Report’ button. We will immediately investigate and help keep everyone safe. Alternatively, contact our 24/7 help desk.
Meeting the pet (and its parents)
If the owner won’t let you meet the pet before handing over the cash, chances are it’s not as described. For a puppy, kitten or other baby animal, its parents can be a good indicator of whether the pet will be healthy and good-natured. If you can’t go and meet the pet and its parents, it’s worth seeing if you can view it via video call. Be careful to take a look at the pet and where it’s been living and checking that it seems happy and healthy. Remember, online pet sellers could be trying to hide something.
Checking the price against similar pets
It’s good to compare the price to adverts for similar pets. If a breeder is charging a very different amount to others, it could be a red flag. The pet may have health problems, have not been cared for properly, or may not really be that breed at all.
Asking about the breed and any issues it might have
If you’re searching for a purebred pet or a popular crossbreed like a labradoodle, it’s a good idea to ask the breeder about any potential health problems. Reputable breeders will be happy to talk about known issues and the health of your pet’s parents, as this can affect the chances of any problems. If the pet you’re considering has a pedigree status, it’s worth confirming paperwork is legit and is included in the price.
Expecting some questions in return
Online pet sellers who care about a pet’s welfare will want to know it’s going to a loving home. And to an owner who can look after it properly. If the breeder asks about you, your home, or any other pets, it’s a good sign that the animal has been well cared for.
Asking breeders or online pet sellers to come to you
Beware if the breeder offers to ship the pet to you or wants you to come and collect it. It’s possible that the animal is not as described. Shipping an animal will cause them significant distress and could really harm them, so this is always best avoided.
Red flags: seller asks you for a deposit or additional fees
Asking for a deposit is a method dubious pet sellers may use to scam you. It’s best practice to never pay any money until it’s time for the seller to hand over the pet. Requesting extra fees for documents, vaccinations, or insurance for a pet is another way someone may try to get you to pay over the odds. Honest breeders will include any costs like this in the original price.
Reporting dubious online pet sellers to Gumtree
If you come across an advert that appears to be fraudulent, please report it to Gumtree. You can do this by clicking on the “report” button on the right of the advert. It is below the user’s contact details. Please include any information about why it seems like a scam so that we can deal with it appropriately. For more advice, take a look at our Community Guidelines.
Following these helpful tips should ensure you bring home the happy, healthy pet you’re expecting. To get your house pet-ready, why not check out our advice hub or shop for pet accessories on Gumtree?



