Content Writer

Description

Content Writer – B2B marketing agency based in Woking, Surrey.

35,000 – 38,000 – Hybrid working – 2 days per week in the office

This is a well established B2B marketing agency who have a strong team that you will be able to progress your career with.

About the role:

We are looking for an experienced B2B content writer to work closely with the wider

content team, digital experts, creatives and social media specialists.

This role sits at the intersection of content creation, content strategy, and brand

strategy. You'll be responsible for delivering compelling, full–funnel content across

multiple B2B accounts while contributing to strategic planning and helping maintain

each client's distinctive brand voice.

Content Creation

You will craft high–quality content across diverse formats – from thought leadership

articles and technical whitepapers to video scripts, podcasts, and interactive guides.

Excellence in human writing is essential, but you'll also need to think like a full–stack marketer–not just a blog writer.

You should either bring your own content creation stack or be eager to build one, using AI and automation tools strategically to scale your output and elevate your creative work. The goal is to work smarter, not harder, while maintaining the human taste and editorial judgement that makes content genuinely distinctive.

Content Strategy

You will plan campaigns and assets with a clear understanding of how to create

strategic content plans that outline creation, delivery, publication, and management to meet specific business goals and audience needs. Every piece you create should be

intentional, purposeful, and commercially relevant.

Brand Strategy

You will work with an understanding of brand positioning, competitor landscapes,

audience needs, and messaging frameworks. While brand strategy is owned by our Strategy team, there is natural crossover in this role, and you'll need to apply brand

thinking to ensure every asset strengthens brand distinctiveness and reflects a

coherent identity.

What we are looking for

Essential:

Solid B2B marketing agency experience in a content writer position, working

across multiple clients and campaigns – this is not a junior–level role

A diverse portfolio showcasing a broad range of B2B content assets is

essential when applying – we want to see thought leadership, technical

content, video scripts, campaign work, and evidence of full–funnel thinking

Exceptional writing ability: journalistic eye for great copy, impeccable spelling

and grammar, provocative headlines and attention–grabbing openers

Ability to write succinct social and ad copy for LinkedIn and Reddit

The mindset of a full–stack marketer, not just a blog writer – you should either

bring your own content creation stack or be building one, using AI and

automation strategically to scale output while maintaining quality

Understanding of B2B marketing fundamentals: aligning copy with business

objectives, personas, and the full customer journey

Experience in or strong understanding of content strategy and creating tactical

content plans

Awareness of brand strategy principles– messaging, audience understanding

Knowledge of common B2B topics such as SaaS, cybersecurity and the Cloud

Confident presentation and public–speaking skills to showcase work to clients

clearly and persuasively

Able to work in a hybrid setup, commuting to Woking 2 days per week

What's in it for you

Flexible working around the core hours of 10 am – 4 pm

Work from home, as well as in the office 2 days a week to collaborate

25 days holiday per year

Quarterly Protected Learning Time: 1 working day dedicated to undertaking

professional development

Regular social activities

Free access to our WellBeing Programme through Care First

Sponsorship won't be able to be offered so you will need to have an independent right to work in the UK.

We are interviewing currently so apply now for immediate consideration for the Content Writer position or contact Stuart Barnes at ITSS Recruitment for further information.

Ad ID: 5417916812