Senior Marketing Specialist

Description

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Summerhill area of Co. Meath.

This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive.

The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.

About the job

Senior Marketing Specialist

Summerhill, Co. Meath (Hybrid)

Up to ???53K

What You'll Get

Up to ???53K basic25 days annual leave + Bank HolidaysCompany pension schemeCompany laptop and phoneHybrid working Role & Responsibilities

Own and deliver the digital channel planning Act as the internal digital subject–matter expertIdentify opportunities for selective non–digital marketing activity Manage performance through hands on operational marketing activity Drive continuous optimisation of lead generationMonitor campaign effectiveness and adjust investment to maximise ROIContinuously improve the end–to–end digital customer journeyIdentify opportunities & actively enhance UX, CRO and engagementOwn digital reporting and performance dashboards (GA4, Looker Studio or equivalent)Analyse customer behaviour and campaign performance Own and collaborate with colleagues on SEO plans, activities and organic performanceCollaborate with international teams to localise content effectively for IE and UK marketsManage relationships with external digital agencies and technology partnersOwn the local marketing budget Set clear KPIs, evaluate agency performance and drive continuous improvementWork cross–functionally with Sales, Engineering, Customer Care, IT and FinanceEnsure alignment between local and international marketing strategies Skills & Experience Required

5+ years experience in a digital or performance marketing roleProven experience managing PPC and paid social campaigns with measurable ROIExperience managing agencies and external partnersStrong understanding of analytics platforms (GA4, Looker Studio or similar)Familiar with CRM systems Hubspot experience advantageousCommercially minded with strong performance focusData driven decision maker

Ad ID: 5418771236