Marketing Account Manager

Description

About the Role

ICG is a full–service Digital, Creative and Marketing Agency based in Preston. We are seeking an Marketing Account Manager to deliver integrated marketing campaigns across B2B and B2C sectors, working alongside Account Directors to build client relationships.

This is a client–facing role suited to an Account Executive looking to move into a role with greater responsibility. You will manage multiple accounts, developing marketing strategies, and overseeing multi–channel campaign delivery including digital marketing, social media, content marketing, PR and media.

You will act as a strategic partner to clients while ensuring projects are delivered on time, within budget, and aligned to measurable KPIs.

Key Responsibilities

Manage and grow client accounts within a marketing agency environment Develop integrated marketing strategies across digital, social, content, PR and media Oversee campaign delivery from concept through to reporting and optimisation Manage budgets, timelines and performance metrics (ROI, KPIs, lead generation) Produce and review marketing content including articles, press releases and digital copy Analyse campaign performance using digital analytics tools and provide strategic recommendations Identify upsell and cross–sell opportunities to support agency growth Collaborate with internal creative, digital and content teams Skills & Experience Required

3+ years experience as a Marketing Executive – this is a great opportunity to progress your career into a Manager role Previous experience within a marketing agency or integrated environment Strong understanding of digital marketing, paid media, social media and content strategy Experience managing B2B and/or B2C marketing campaigns Excellent client communication and presentation skills Ability to manage multiple projects in a fast–paced agency setting Commercial awareness and experience managing marketing budgets Degree–level education or equivalent relevant professional experience. Desirable

Experience delivering integrated marketing campaigns Knowledge of analytics platforms (Google Analytics, reporting dashboards, CRM systems) Why Join ICG?

Competitive salary based on experience, regularly reviewed. Annual profit share scheme Hybrid working role, with a mix of working from home and working from our studio in Preston. Company pension and life assurance schemes Career growth opportunities and ongoing professional development Regular social events, including our annual ICG weekend to Europe Free snacks, drinks and a cake on your birthday! 25 days paid holiday + Christmas Eve off

Ad ID: 5418013006