Head of Digital Business & Merchandising - Reebok Europe

Description

We are partnering with one of our long-standing clients of more than 20 years - a financially strong and stable global sportswear and lifestyle business with a multi-million turnover and an expanding international presence. The company manages some of the world's most recognised brands, including Reebok, and is investing heavily in its long-term growth across the UK and Europe.

The role is based in London and offers the chance to be part of a business that combines the resources and stability of a large organisation with the pace and entrepreneurial spirit of a challenger brand. You will be joining a team that is building for the future, strengthening operational foundations, developing best-in-class processes, and forging strong relationships with key partners across wholesale, retail, and e-commerce.

For the right individual, this is a rare opportunity to contribute to a high-growth journey in a business that values stability, ambition, and long-term career development.

Reporting to senior leadership, you will take full ownership of Reebok Europe's direct-to-consumer digital channel, leading both the commercial performance and merchandising strategy to deliver profitable growth and an outstanding customer experience.

About the Role

As Head of Digital Business & Merchandising, you will own the P&L for Reebok, oversee merchandising and stock planning, and lead the digital trading strategy. You will partner with marketing, merchandising, and operations to ensure alignment across campaigns, product launches, and customer experience, while driving profitability and building the future of Reebok's European DTC channel.

Key Responsibilities

Commercial & P&L Leadership

Own the commercial performance of Reebok, driving sales, margin, and profitability.Lead monthly P&L reviews and KPI reforecasts.Develop and implement strategies to exceed commercial targets.Merchandising & Range Planning

Oversee Open-to-Buy management, buying, and stock planning for digital channels.Manage merchandising for inline collections and exclusive launches.Partner with Merchandising to optimise assortments for digital.Digital Trading & Marketing

Design and manage the commercial calendar, including newsletters, promotions, and end-of-season strategies.Collaborate with Brand & Marketing teams to align campaigns and maximise conversion.Customer Experience & Digital Operations

Lead UX/UI improvements and PDP optimisation to boost conversion.Oversee catalogue uploads, pricing, markdowns, and promotions.Manage forecasting to ensure stock availability and sell-through.Support Customer Service teams with tools and training for consistent brand experience.Strategic Projects

Lead omni-channel, platform, and operational excellence projects.Drive continuous improvement across processes and digital performance.

Requirements

Proven experience in senior digital commerce with full P&L accountability.Strong merchandising expertise: OTB, range planning, forecasting.Advanced knowledge of Shopify Plus (or equivalent enterprise platform).Experience managing catalogue uploads, product information, and digital merchandising.Strong commercial acumen with a data-driven mindset.Excellent leadership and stakeholder management.Fashion, sportswear, or consumer goods background preferred.Degree in Business, Marketing, or Merchandising desirable.Fluent in English; additional European languages a plus.

What Reebok Europe Offers

Excellent salaryAnnual pay review.25 days holiday + bank holidays.Extra days off between Christmas and New Year (if business closes).Standard hours: 9am - 5:30pm (40 hours/week, 30-min lunch).1 day WFH after probation/training (non-contractual).Workplace pension scheme.60% discount on Ecommerce products.Sample sales twice a year.Short leave (up to 2 hours with approval, no holiday deduction).Statutory sick pay.

Ad ID: 5417315947