Commercial Sales Executive

Description

Commercial Sales Executive

Role Purpose

The Commercial Sales Executive is responsible for developing and managing business–to–business (B2B) relationships to drive new and used commercial vehicle sales. The role focuses on prospecting, account management, finance solutions, and delivering tailored vehicle and fleet proposals to meet customer business needs while achieving volume, margin, and customer satisfaction targets.

Key Duties & Responsibilities

Sales & Business Development

Identify, prospect, and develop new B2B customers and fleet opportunities

Manage and grow an existing portfolio of business customers

Promote new and used commercial vehicles, conversions, and ancillary products

Conduct on–site customer visits and vehicle demonstrations

Account Management

Build long–term relationships with local businesses, fleet operators, and key accounts

Understand customer operational needs and provide tailored vehicle solutions

Maintain regular contact and follow–up to maximise retention and repeat business

Finance & Product Sales

Present and arrange finance, leasing, and funding options in line with FCA regulations

Maximise penetration of finance, maintenance, and additional products

Ensure compliance with Consumer Duty and sales process standards

Pipeline & CRM Management

Accurately manage leads, opportunities, and customer data within the CRM system

Maintain a strong sales pipeline and forecasting accuracy

Follow up enquiries promptly and professionally

Stock & Pricing

Work closely with management to manage stock availability, pricing, and ageing

Ensure all vehicle specifications and conversions meet customer requirements

Customer Experience

Deliver a professional and consultative sales experience

Handle customer queries and objections effectively

Ensure high levels of customer satisfaction and referral business

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