Contact Interaction Recruitment
Interaction Recruitment
Area Sales Manager
Cardiff
Contact Interaction Recruitment
- Hours
- Full Time
- Posted
- 2 days ago
- Salary
- 32000.00 - 36000.00 GBP Annual + 42k OTE & CAR
- Recruiter
- Interaction Recruitment
- Closes
- 17 Nov 2026
- Course
- No
- Recruiter Type
- Direct Employer
- Contract Type
- Permanent
Description
Area Sales Manager South Wales, South West & Surrounding Areas
Food Sales FMCG
Location: South Wales, Bristol, the M5 corridor, Gloucestershire, Herefordshire, Oxfordshire and surrounding areas
Ideal Location: Bristol, Gloucester, Newport, Cardiff, Hereford or surrounding areas
Salary: GBP32,000 GBP36,000 per annum + Company Car + Bonus (OTE GBP42,000)
Are you an experienced Area Sales Manager who enjoys building long–term customer relationships whilst winning new business?
Interaction Recruitment is recruiting on behalf of a well–established and growing food supplier for an Area Sales Representative to manage and develop customers across South Wales, the South West and surrounding areas.
This is a home–based, field sales position where you'll be travelling daily to visit customers, develop existing accounts and identify new business opportunities across your territory.
The Role
You'll be responsible for managing an established customer base of approximately 100 accounts while also driving new business growth throughout your territory.
The area will cover South Wales, Bristol, the M5 corridor, Gloucestershire, Herefordshire, Oxfordshire and the surrounding areas, offering a varied territory with plenty of opportunities to develop existing accounts and win new business.
You'll be selling a range of food products into:
Farm shopsFarmsGarden centresConvenience storesPromotional goods companiesOther independent retail businesses This is a true 360 sales role where you'll take ownership of the full sales process, from identifying opportunities and prospecting through to closing business and developing long–term customer relationships.
Key Responsibilities
Manage and develop an existing portfolio of around 100 customers.Generate new business through cold calling, appointment booking and door knocking.Build strong, long–lasting customer relationships.Conduct regular face–to–face customer visits across your territory.Identify opportunities to increase sales within existing accounts.Manage the complete sales cycle from initial contact through to closing the sale.Work towards and exceed sales targets and KPIs.Represent the business professionally whilst delivering outstanding customer service. About You
To be considered for this opportunity, you'll have:
Proven experience within a field–based sales role (essential), such as Field Sales Manager, Area Sales Executive or Business Development Manager.Experience managing the full 360 sales cycle.A strong track record of winning new business alongside managing existing accounts.Excellent relationship–building and communication skills.A self–motivated, organised and driven approach to sales.The ability to work independently from home whilst managing your own diary.A full UK driving licence. Desirable Experience
Whilst not essential, experience within any of the following would be highly advantageous:
FMCG salesFood wholesale or food distributionSupplying into farm shops, farms, garden centres or convenience storesRetail supplyFoodservice or related industries Candidates from other sectors with a strong field sales background and a proven record of developing new business are also encouraged to apply.
What's on Offer
GBP32,000 GBP36,000 basic salaryCompany carBonus scheme with realistic OTE of GBP42,000Home–based roleEstablished customer base from day oneAutonomy to manage your own territoryExcellent opportunity to join a growing business If you're a driven Field Sales professional looking for your next challenge, we'd love to hear from you.
Thanks for applying!
For further information, please contact Shannon Clough at Interaction Recruitment Leeds on (phone number removed) or email (url removed).
INDLEE
Ad ID: 5419192179
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