Senior Brand Marketing Manager

Description

Senior Brand Marketing Manager Lifestyle Brand Liverpool Competitive Basic & Package

We are partnering with a high growth, lifestyle brand based, known for its strong community, product innovation and rapid expansion across D2C channels.

This is a fantastic opportunity for a Senior Brand Marketing Manager to play a key role in shaping brand strategy, driving impactful campaigns and elevating brand presence in a highly competitive market.

The Senior Brand Marketing Manager will sit at the heart of the marketing function, working cross functionally and reporting into senior leadership to deliver a cohesive and commercially effective brand strategy.

The Senior Brand Marketing Manager will take ownership of brand positioning, campaign execution and go to market strategy, ensuring all activity is insight led, consistent and aligned to wider commercial objectives.

This role requires a balance of strategic thinking and hands on delivery, with responsibility for leading end to end 360 campaigns and evolving the brand's marketing frameworks.

Key Responsibilities

Develop and evolve brand marketing frameworks to support long term growthOwn and execute 360 brand campaigns across all channels, including creative, messaging and communicationsAct as the guardian of brand tone of voice and positioning in the marketplaceLead the go to market process for product launches, ensuring alignment across all functionsWork closely with buying, eCommerce and marketing teams to deliver integrated campaignsPlan and implement brand and channel activity aligned to seasonal and commercial prioritiesMonitor market trends, competitors and consumer behaviour to inform strategyManage campaign performance, reporting on key KPIs and delivering actionable insightsAct as a key cross functional stakeholder, ensuring alignment across all departments

About You

Proven background in brand marketing within retail, consumer or D2C environmentStrong strategic mindset with the ability to translate consumer insight into effective campaignsTrack record of delivering successful 360 marketing campaignsCommercially aware, with an understanding of how brand activity drives growthHighly organised, with the ability to manage multiple campaigns simultaneouslyConfident working cross functionally and influencing stakeholdersExcellent communication and presentation skillsPositive, proactive and solutions focused approach

Why Apply

Join a fast growing, ambitious consumer brand with strong market momentumOpportunity to shape and elevate brand strategy in a competitive spaceWork in a collaborative, entrepreneurial environmentClear opportunity for progression as the business continues to scaleCompetitive salary and benefits packageApply today to find out more.

BH35724

Ad ID: 5418040522