Marketing Manager

Description

Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing activity and develop a new strategy that puts video at the centre of customer communication and business growth. As more people discover and research healthcare services online, we want to communicate our services through clear, engaging visual storytelling. An early priority will be a programme of explainer videos that help prospective patients understand our services and take the next step towards booking. Capitalizing on a research that Social video generates 1200% more shares than text and image content combined, we want to explore that opportunity through carefully planned campaigns, audience testing and measurable improvements in enquiries, bookings and customer retention.
This is a newly created role with significant ownership. Working directly with the business owner, you will develop the marketing strategy and take an active role in delivering it. You will combine commercial thinking with creative execution, helping us build a brand new online presence and turn audience interest into sustainable customer growth. You will work closely with our practitioners, who will provide clinical knowledge and review healthcare content for accuracy. A basic understanding of healthcare services is essential; familiarity with the wider TCM sector would be valuable.
Responsibilities:
• Develop and implement a marketing strategy that prioritises video and web, supported by clear objectives, budgets and performance measures.
• Conduct thorough market analysis to identify emerging trends, customer needs, and competitive positioning.
• Own and manage the marketing budget, allocating spend across channels based on return.
• Select, brief and manage external designers, animators, videographers and agencies. Set KPIs and report regularly to the business owner on performance against them.
• Oversee the creation of engaging content that communicates our value proposition clearly and effectively to target audiences.
• Plan and deliver animated explainer videos, from audience research and messaging to scripts, storyboards and managing production with freelance or agency partners.
• Develop engaging website and landing-page campaigns, incorporating animation where it improves clarity and user experience.
• Manage digital activity across social media, SEO, paid advertising, email and website content.
• Test campaign messages, creative formats and calls to action to improve enquiries and booking conversions.
• Utilize analysis skills to evaluate campaign performance metrics, optimize strategies, and report insights regularly.
• Build communications that support customer relationships and encourage repeat bookings.
• Work with practitioners to ensure content explains our services accurately and responsibly.
• Ensure all marketing activities comply with industry standards and organisational policies while maintaining high-quality communication skills.
About you:
• Experience developing marketing strategies and delivering video/website campaigns.
• Strong project management skills with the ability to prioritise tasks effectively in a fast-paced environment.
• Excellent analysis skills for interpreting data insights to inform decision-making processes.
• A commercial understanding of customer acquisition, conversion and retention.
• Good communication skills in English for clear messaging across diverse audiences.
• A basic understanding of healthcare services and the ability to communicate sensitively with prospective patients.
• Solid understanding of IT systems relevant to marketing automation and digital tools.
• Effective time management and organisational skills to handle multiple campaigns simultaneously.
• The ability to work independently, prioritise effectively and take ownership within a small business.
• Experience creating animated explainer videos or animated campaign websites would be highly desirable. A portfolio demonstrating your contribution to these projects would strengthen your application.
• Familiarity with the acupuncture sector would also be desirable.
• Applicants must already be based in the UK. Any appointment will be subject to the appropriate right-to-work checks and, where applicable, immigration permission.
If you are interested, please submit an up-to-date CV and a portfolio or links to relevant campaigns, videos or websites. Please explain your contribution to each example and include measurable results where available.

Ad ID: 9000000394