Marketing Manager

Description

Marketing Manager

Chester (Hybrid - Salary £35k - Permanent)

The Opportunity

Working closely with our Head of Digital, you'll lead the development and delivery of a joined‑up, 360° marketing strategy across the business. This is a broad, hands‑on role for someone who enjoys balancing brand, creativity, and commercial performance - and turning ambition into consistent execution.

This is not a purely digital role. While digital remains central, you'll also influence how the brand comes to life in-store, through content, partnerships, events, print, and influencer activity - ensuring a consistent, premium experience wherever customers interact with us.

You'll collaborate with internal stakeholders and an established network of freelancers, creators, agencies, and partners, with real autonomy to make decisions and deliver visible impact.

Responsibilities:

Marketing Strategy & Brand

Define and deliver a cohesive marketing strategy across digital, retail, and partnerships

Help elevate and reposition the brand to attract customers and brand partners

Develop and embed brand guidelines, tone of voice, and creative standards

Create pitch decks and structured launch plans for new brands and collectionsContent, Creative & Site Experience

Lead the content strategy, positioning the brand as a content‑led destination

Build and manage an always‑on content roadmap across site, email, SEO, blog, social, and in‑store

Brief and manage designers, photographers, videographers, and freelancers

Oversee homepage and category merchandising on Shopify

Improve UX, storytelling, and conversion through continual content‑led optimisationEmail, Automation & Customer Lifecycle

Own email marketing and automation across the full customer lifecycle

Build and optimise key flows (welcome, abandoned cart/browse, post‑purchase, re‑engagement)

Improve segmentation, timing, and messaging to support performance and long‑term brand valueCampaigns, Growth & Commercial Support

Plan and oversee campaigns across digital, retail, and content

Support product launches, seasonal campaigns, and brand storytelling initiatives

Work with performance partners on paid media (without being purely ad‑led)

Use insight and data to inform promotions, pricing, and merchandising prioritiesSocial Media & Community

Define and manage a consistent social content strategy across TikTok, Meta, and YouTube

Build relevance within the brands communities

Work with creators, influencers, freelancers, and partners xjnqpsq to scale high‑quality contentOwnership & Reporting

Act as the central point of ownership across marketing initiatives

Manage agencies, affiliates, and external partners

Track performance, convert data into insight, and make clear recommendationsSkills Required:

Proven experience as a Marketing Manager or Digital Marketing Manager in B2C/E‑commerce environment

Some understanding of digital marketing strategy and execution

Experience with Shopify or similar platforms

Experience of campaign management, some brand marketing

Confidence using data, performance metrics, and commercial KPIs

Experience managing freelancers, agencies, or partners

Strong eye for brand, creative, and content quality

Proactive, organised, and comfortable taking ownership

Knowledge of retail, consumer brands or lifestyle sectors would be desirable

Ad ID: 5417908270