Marketing Manager

Description

Role: Marketing Manager (Events)

Location: Central London

Hybrid: Yes

Rate: Up to £20p/h

Type: Temporary (With possibility of going permanent)

Days/Hours: Monday – Friday (37.5 hours per week)

The Marketing Manager Role:

We are seeking a highly skilled and experienced Marketing Manager to join the UK’s largest creative community of artists and home of cultural innovation. You will work with the Head of Marketing & Audiences to lead and execute marketing strategies, driving brand growth and business performance focusing on Live Events and Fairs. The ideal candidate will have a proven track record in creating and implementing successful marketing campaigns across multiple channels both online and offline, managing budgets, and leading a team. Responsibilities of the role may occasionally require work outside of normal working hours, including evenings and weekends. Hybrid work schedule - 3 days on site when appropriate to workloads

Key responsibilities of the Marketing Manager:

* Lead on the planning and execution of multi-channel marketing campaigns for our ticketed events calendar, including live events, and seasonal fairs, across digital, social, email, CRM, outdoor, PR, partnerships, and traditional media.

* Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales, drive customer acquisition, conversion, and retention, and maximise revenue while building brand awareness

* Work closely with ticketing and visitor experience teams to optimise pricing, promotions, and audience communications, ensuring sales targets are met and exceeded.

* Support brand and campaign storytelling by developing compelling value propositions and audience-focused communications that clearly articulate why and when to book.

* Analyse market trends, customer insights, sales data, and competitor activity to identify opportunities for growth, upsell, and cross-sell across the event portfolio.

* Monitor campaign performance in real-time and produce post-campaign analysis, making data-led recommendations to improve ROI, conversion rates, and customer loyalty.

* Ensure creative, content, and digital teams are fully aligned to campaign strategies and timelines, enabling content that directly supports ticket sales objectives while enhancing brand engagement.

* Manage and report on marketing budgets for ticketed events, ensuring efficient spend and clear returns on investment.

* Collaborate with internal stakeholders, including live events, development, commercial, and visitor experience teams, to ensure campaigns are integrated, on-brand, and aligned with organisational goals.

* Build and maintain relationships with external partners, agencies, media outlets, and cultural collaborators to amplify ticket sales, extend reach, and grow new audiences.

The ideal Marketing Manager will have:

* Minimum of 5+ years of experience in marketing within events, arts & culture or ticketed experience-based organisations.

* Proven track record of driving ticket sales and conversion-focused campaigns across a portfolio of events or experiences.

* Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement.

* Experience in leveraging both online and offline channels to deliver measurable impact on ticket sales and audience development.

* Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.

* Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies.

* Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines.

* Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions.

* Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership.

* Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration.

* Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.

* Passionate about arts and culture, with a belief in the power of live experiences to inspire, connect, and reshape society

Ad ID: 5417143438