Campaign Manager

Description

Contract: Fixed Term (1 October 2025 – 31 March 2026)

Salary: £33,000 – £36,000 (depending on experience)

Location: Remote with occasional days in Edinburgh or Perth (travel / accom costs will be covered by company)

Green Tourism, the world leading sustainability certification and support organisation for the hospitality and tourism industry, is seeking a Campaign Manager to join our team for a fixed-term role from 1st October 2025 to 31st March 2026.

Green Tourism has experienced fast growth in membership and have a strategy in place to continue this growth through delivering a positive membership experience. With the planned launch of new products and services during the Autumn of 2025 and Spring 2026 we now need the support of an accomplished and experienced Campaign Manager to create and deliver our marketing messaging.

Job Description

The Campaign Manager will report directly to our Client Services Director and be responsible for planning, executing, and managing integrated marketing campaigns that promote our service and product initiatives. This role requires a creative thinker with a strong background in marketing and skilled in running successful online campaigns, The ideal candidate will be skilled in digital marketing strategies, content creation, and data analysis to drive engagement and support our ambitions.

This is a hands-on role where you’ll lead targeted campaigns to:

* Drive qualified enquiries through partnerships, campaigns, and innovative content

* Grow Green Tourism’s visibility across all digital channels

* Build brand awareness by leveraging thought leadership in sustainable tourism

You’ll work closely with colleagues and external partners (DMOs, hospitality groups, industry associations) to deliver measurable results, maximise ROI across channels, and support the launch of key initiatives like our Carbon Tracker.

If you’re a confident marketing professional with strong digital, campaign management and partnership skills, and you’re excited about using your expertise to help businesses meet their sustainability goals – we’d love to hear from you.

Role Purpose

The Campaign Manager will lead the delivery of strategic marketing initiatives designed to enhance brand visibility, strengthen Green Tourism’s positioning as a sustainability thought leader, and generate qualified enquiries. The role will oversee content creation, digital engagement, and partner marketing activity, ensuring measurable impact and alignment with organisational goals.

Key Responsibilities

1. Campaign Leadership

Develop and implement comprehensive marketing campaigns that align with the company's growth goals

Oversee the creation of engaging content across various platforms, including our social media channels, e-campaign, company website and via our partnerships with AA/MIA/UKH/UKI etc

Deliver targeted brand-building and lead generation campaigns

Facilitate and schedule thought leadership and sustainability-focused content

Manage promotion of recruitment tools (e.g. GreenCheck Quiz, Green Check Calls, and the Carbon Tracker) with clear calls-to-action

Produce/co-ordinate case studies, webinars, and events to showcase Green Tourism’s impact

2. Driving Enquiries

Implement initiatives to increase monthly qualified enquiries from c.80 to c.150

Develop campaigns in partnership with DMOs, industry bodies, and associations

Test and evaluate channels including paid social, PR, and other paid media to maximise ROI

3. Content & Engagement

Collaborate with internal teams and external partners to ensure consistent messaging

Utilise Green Tourism’s Knowledge Hub and resources to foster engagement

Promote company culture and expertise through team spotlights and storytelling

Actively engage in social and sector discussions to build authority and connections

4. Partnerships & Distribution

Strengthen relationships with partners (e.g. AA, UKinbound, UKHospitality)

Create and manage partner media packs to support joint campaigns

Support distribution of sustainability content via DMOs and regional tourism organisations

5. Management, Measurement & Reporting

Manage timelines, budgets, and resources effectively to ensure campaign success

Monitor and analyse campaign performance metrics to optimise strategies and improve ROI

Coordinate with interdependent teams to align campaign activities and objectives

Provide recommendations for future campaigns and scaling activities

Prepare reports and presentations to communicate results and insights to department heads and stakeholders

Qualifications, Skills, Person Specification

Essential

5+ years of experience in marketing, specifically in campaign management either from an agency or client

Excellent written and verbal communication, including report writing and presentation skills

Ability to work independently and collaboratively in a fast-paced environment

Proven experience in digital marketing, campaign management, and lead generation

Proficiency in digital marketing tools and analytics platforms

Strong understanding of all social channels as a B2B marketing channel

Ability to create and adapt engaging content (written and visual)

Excellent organisational skills with the ability to balance multiple priorities

Confident communicator, able to build relationships with external partners

Strong analytical skills and ability to interpret marketing metrics

Desirable

Bachelor’s degree in marketing, communications

Experience in tourism, hospitality, or sustainability sectors

Knowledge of PR and paid media campaign management

Experience producing case studies, webinars, or industry thought leadership content

Ad ID: 5417262479