FREE – Business Studies For Dummies | Brilliant Introduction to Business, Management & Marketing

Description

📚 FREE TO A GOOD HOME – A fantastic book for students, future entrepreneurs and anyone who wants to understand how the business world really works!

I’m giving away a copy of Business Studies For Dummies by Richard Pettinger, MBA, a highly accessible introduction to the essential ideas behind business, management and organisations.

The author was a Principal Teaching Fellow in Management Education at University College London (UCL), and the book is designed to make what can sometimes seem like complicated business subjects much easier to understand.

This is the sort of book you can open at almost any chapter and quickly learn something useful.

It covers a huge range of topics, including:

• How businesses and organisations are structured
• Stakeholders, departments and management
• Business operations and how products and services are created
• Business strategy and competitive positioning
• Marketing, brands and customer engagement
• Market research
• Accounting and finance
• Financial reporting and return on investment
• Human resources and recruitment
• Leadership and employee motivation
• Business culture and organisational behaviour
• Risk and reward
• Technology and its role in modern business
• Sustainable growth
• Communication and analytics

One of its strengths is that it doesn’t read like a dry academic textbook. The For Dummies format breaks large subjects into manageable explanations, making it especially useful if you are learning business for the first time.

🎓 Perfect for:

Students considering or beginning a Business Studies, Business Management, Marketing or related course.

Someone who wants to fill gaps in their business knowledge without enrolling on a course.

A budding entrepreneur who wants to understand what happens behind the scenes of a successful company.

Anyone preparing for university who would like a head start before lectures begin.

Or simply someone who is curious about why companies succeed, how managers make decisions, how marketing works and how money moves through a business.

The book originally retailed in the UK for £15.99, but I’m giving this copy away completely FREE.

It is a used copy with some normal cosmetic marks and signs of use on the cover, which can be seen in the photographs, but it remains perfectly suitable for reading and study.

Some examples and technology-related material will naturally reflect the period in which the book was published, but the core subjects — finance, management, strategy, marketing, leadership, organisational structure and human resources — are fundamental business concepts that remain extremely useful.

💷 Price: FREE

I’d much rather see this book in the hands of a student, young entrepreneur, curious reader or future business professional than sitting unused on a shelf.

You could pick it up for nothing and potentially come away understanding an entire subject you knew very little about before.

Message me if you would like it. Free to the first genuine person who can collect.

Posted: 1 day ago

Ad ID: 1801559430