Social media manager

Description

Job Purpose

The Social Media Manager will lead the company's digital marketing and social media activities, developing and implementing strategies that strengthen the company's brand, increase customer engagement, and support business growth. The role will focus on promoting the company's takeaway services, enhancing its online presence, and supporting expansion into new branches and future franchise opportunities through effective PR and marketing campaigns.

Key Responsibilities

* Develop and implement social media and branding strategies that support business growth and marketing objectives.

* Plan, create, edit, and publish engaging content across social media platforms to promote menu items, special offers, new branch openings, and company initiatives.

* Manage the company's online presence by responding to customer enquiries, comments, and reviews professionally and promptly.

* Prepare and distribute promotional materials, newsletters, and other digital marketing content to enhance brand awareness.

* Organise and coordinate promotional campaigns, community events, influencer collaborations, and local marketing activities to strengthen the company's reputation.

* Monitor social media trends, customer engagement, and competitor activity to identify opportunities for improving brand visibility and market reach.

* Analyse campaign performance using digital analytics tools and produce reports evaluating the effectiveness of social media and public relations activities.

* Work closely with management to promote new products, seasonal campaigns, special offers, and business developments.

* Build and maintain positive relationships with customers, local communities, and business partners to enhance the company's public image.

Qualifications and Skills

* Degree in Marketing, Business, Computer Science, Communications, or a related field (or equivalent experience).

* Experience in digital marketing, social media management, branding, or public relations.

* Strong knowledge of Google Ads, Meta Ads, SEO, social media management, and digital marketing best practices.

* Experience using analytics tools such as Google Analytics and Microsoft Excel to monitor and evaluate campaign performance.

* Excellent written and verbal communication skills with the ability to create engaging marketing content.

* Strong organisational skills with the ability to manage multiple projects simultaneously.

* Creative thinking, attention to detail, and excellent problem-solving abilities.

* Proficiency in Microsoft Office and digital marketing platforms.

Salary and Working Hours

* Salary: £33,500 - £42,000 per year.

* Hours: 37.5 hours per week (Monday–Friday, working hours to be agreed with the employer).

What We Offer

* The opportunity to lead the company's digital marketing and social media strategy within a growing business.

* Competitive salary based on experience.

* Opportunities for continuous professional development and career progression.

* A collaborative and supportive working environment.

* The opportunity to contribute to the company's growth, expansion, and future franchise development.

Ad ID: 5419034632