All Ads posted on Gumtree must adhere to the following posting policies. Users are solely responsible for all information that they submit to Gumtree and any consequences that may result from their post.
General posting policies
- All Gumtree Ads must be posted by members over 18 years of age.
- Malicious, defaming or slanderous ads are not permitted on the site.
- Illegal items or services are not permitted on Gumtree.
- Ads that contains adult, mature or erotic content are not allowed.
- Personals are not allowed.
- All Ads must be posted in the most appropriate category.
- Each item, job or service should only be posted on the site once. Duplicates and spam Ads are not allowed.
- Each Ad must only contain one item. Multiple items must be listed in individual Ads, with the exception of household clearance Ads and job Ads with multiple openings for the same position.
- Items posted for sale must include the price within the Ad.
- URLs must be entered in the URL field, not in the description of the Ad.
- Members must enter their contact details in the correct fields within their Ads. Revealing these details in the Ad description, photos or title is not allowed.
- Premium phone numbers are not permitted to be used in the Contact Phone Number field, or in the ad description. They can be used in the Registered Phone Number field.
- Adding fake or invalid phone numbers is not allowed. Including a phone number in your Ad is optional. If you don’t want to include one, leave the field blank.
Additionally
- Keyword spamming (including many irrelevant words within your ad) to manipulate searches is not allowed.
- Gumtree does not allow discrimination of any kind.
- Offensive language, hate speech or extreme profanity are not allowed.
- Auctions ads are not permitted on Gumtree.
- Sold items and other ads that are no longer available should be deleted by the poster.
- All items and services must be based in the UK, unless advertising an overseas property, in which case it must be posted in the International Property category.
- Ads stating that they will not accept cash are not permitted.
- Ads stating that the item is not able to be inspected or picked up in person are not allowed.
- Pre-order Ads are not allowed. All items must be in the possession of the seller before they can be posted.
- All Ads must be posted in English. Having a translation in another language is permitted.
- We retain the right to remove any listings, regardless of category, that contains inaccuracies, falsehoods or misleading information, or exploits vulnerable users.
Avoiding discrimination
The UK’s Equalities Act 2010 protects our rights, giving everyone equal access to employment and public and private services. All ads posted on Gumtree must respect this law. Listings should therefore be written so they do not discriminate based on age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
When writing your ad consider the following:
- What determines direct and indirect discrimination. The Equality and Human Rights Commission has details and examples.
- When hiring for a job vacancy, focus on the skills you need, not the person.
At Gumtree, we work together with our users to keep our community safe. If you spot an ad that is discriminatory – or is suspicious for any other reason – simply click the ‘report’ button on the listing and our Trust and Safety team will review the content within a few hours.
Posting successfully on Gumtree
Learn more about creating a Gumtree Ad here and our category specific policies here. You can also find out more in our article what’s not allowed on Gumtree.
Gumtree reserves the right at our discretion to refuse or delete content that we believe is inappropriate or breaching our Terms of Use. We also reserve the right at our discretion to restrict a user’s usage of the site either temporarily or permanently, or to refuse a user’s registration.
