Outbound Sales and Marketing Executive

Description

Outbound Sales and Marketing Executive

Location: Reading RG1

Job Type: Full-Time or Part-Time

Salary: £25,000 – £28,000 (dependent on experience)

Overview

We are looking for a proactive and creative Outbound Sales & Marketing Executive to support lead generation, sales engagement, and marketing initiatives. This hybrid role combines outbound prospecting, content creation, and partnership development to drive new business opportunities and support the wider sales team.

Key Responsibilities

1. Outbound Lead Generation (Sales)

Execute high-volume outbound email campaigns (approx. 80–100 targeted emails per day)

Prospect and engage both existing and new customers (Predominantly existing)

Identify and qualify opportunities, generating a minimum of 12 qualified leads per month

Maintain accurate records of outreach and engagement activity

2. Sales Enablement (Marketing Support)

Write high-quality, engaging email content for both prospecting and existing accounts

Create marketing assets including case studies, visuals, and supporting content

Support the sales team with tailored messaging and campaign materials

Continuously refine messaging based on performance and feedback

3. Marketing & Partnerships

Set up, manage, and grow social media presence for 21st Century AV and Meetingstore

Plan and execute content strategies to increase engagement and brand visibility

Collaborate with vendor partners on joint campaigns and lead generation initiatives

Represent the company at vendor events and industry activities

Key Skills & Experience

Strong written communication and email copywriting skills

Experience with outbound sales, lead generation, or email marketing

Basic design/content creation skills (e.g. Canva or similar tools)

Understanding of social media platforms and content strategy

Highly organised with the ability to manage multiple priorities

Proactive, self-motivated, and results-driven

Success Metrics (KPIs)

Volume and quality of outbound email activity

Number of qualified leads generated (target: 12+ per month)

Growth and engagement across social media channels

Contribution to pipeline and revenue generation

Additional Information

This is a varied, hands-on role suited to someone comfortable working across both sales and marketing functions in a fast-paced environment. xjnqpsq The role may evolve as the business grows.

Benefits include

22 days A/L a year

Medicash scheme

Life Assurance Trust

Bright Exchange

Ad ID: 5419038592