Lead Generation Executive

Description

Lead Generation/Digital Experience Executive - office based, Birmingham.

At Probrand, we’re entering an exciting new phase of growth - and there’s never been a better time to join us.

We’re a digitally led IT solutions provider that’s transforming the way organisations buy and manage technology. Our award-winning digital procurement platform is at the heart of everything we do, helping customers streamline IT procurement, enhance spend control, and unlock value through automation, data, and integration.

But we’re not stopping there.

Our vision is to grow through digital leadership - and we’re building a team of smart, motivated people to help make that happen. We’re passionate about innovation, and we thrive on making a measurable difference for our customers.

At Probrand, you’ll be part of a collaborative, forward-thinking culture where ideas are valued, contributions are recognised, and career growth is real. If you’re excited by the idea of working at the intersection of technology, customer success, and digital transformation, we’d love to hear from you.

Role Overview

The Digital Experience Executive plays a key role in driving client engagement and platform adoption across our customer base. As a front-line member of the Digital Experience team, you are responsible for lead generation, client outreach, onboarding support, and delivering engaging platform demonstrations. The role combines proactive sales outreach with responsive platform support and training to ensure a seamless and value-driven digital experience for every client.

This is a development role, offering a career pathway into Account Management and Sales roles for high performers. The role requires high levels of resilience and tenacity - the successful candidate must be comfortable with outbound activity (calls, emails, and LinkedIn outreach), trying different methods to connect with prospects, and persisting through rejection to generate results. Strong organisational skills are essential to maintain follow-ups and ensure all actions are tracked and completed.

Client Outreach & Lead Engagement

Conduct outbound calls to prospective clients, focusing on promoting our digital platform solution.

Follow up on leads from events, vendors, marketing campaigns, the MQL system, and other internal sources.

Qualify leads and hand over opportunities to the appropriate sales team where necessary.

Work with the Client Director to identify and engage dormant or low-spend accounts from the CRM using platform-led propositions.

Support marketing activities by representing and promoting the platform solution at exhibitions and events.

Platform Demonstration & Advocacy

Deliver engaging and tailored online demonstrations of the platform to new and prospective clients.

Clearly articulate the features, benefits, and commercial value of the platform to different audiences.

Support the sales team in customer meetings by providing live platform walkthroughs.

Onboarding & Platform Support

Assist with client onboarding by guiding customers through initial setup, configuration, and usage.

Work closely with account managers and account directors to ensure a seamless transition into the platform.

Respond quickly and professionally to inbound platform queries via live chat, email, and other support channels.

Customer Experience & Issue Resolution

Provide responsive, helpful, and knowledgeable support to users experiencing platform issues or with general questions.

Collaborate with internal teams to resolve more complex queries, ensuring timely follow-up and communication.

Log common queries and feedback to support continuous improvement initiatives.

Internal Collaboration

Liaise with the Head of Digital Experience, sales, and marketing teams to ensure alignment on messaging, targeting, and lead follow-up.

Share platform insights and user feedback to help influence future development priorities and UX improvements.

Core Competencies

Previous lead generation/telemarketing/telesales experience required

Customer Centric

Communication, both verbal and written

Sales Awareness

Problem Solving

Team Collaboration

Presentation Skills

Key Behaviours

Confidence, Hard Working, Positive Attitude, Proactive, Adaptability, Customer-Centric Thinking, Attention to Detail, Ambitious, Resilient, Organised.

This is an office based role, therefore you will need to be in commuting distance to Birmingham city centre.

Benefits

31 days’ holiday including bank holidays

Option to buy and sell annual leave

Life Insurance

Free and confidential access to our Employee Assistance Programme – 24/7 health, financial and wellbeing support

Tailored benefits platform – includes discounts on retail, travel, gym and leisure

YuLife wellbeing app with 24/7 access to a virtual GP service, free will writing service and second medical opinion scheme

Cycle to work salary sacrifice scheme

Electric car salary sacrifice scheme

Paid Volunteer Leave

Training and development opportunities

Brand new city centre office – including free access to gym, shower facilities, secure lockers for bikes and onsite café

Probrand is an equal opportunities employer, we value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

If you require any adjustments to the process to facilitate your application, please let us know

Ad ID: 5417263093