YouTube Content Strategist

Description

KRG are partnered on a long–term, exclusive basis with a high–growth, creator–led business who are looking for a YouTube Content Strategist who will work directly with the high–profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission–driven brand that is scaling globally.

You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube.

The Role

As YouTube Content Strategist, you will own the end–to–end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high–performing content engine.

Key responsibilities include:

Leading YouTube strategy, growth, and performance across long–form and short–form contentDefining and evolving content formats, storytelling approaches, and channel identityDeveloping high–converting titles, thumbnails, and metadata strategiesUsing analytics (retention, CTR, traffic sources) to inform decisions and optimise performanceRunning A/B tests and experimentation frameworks to continuously improve resultsIdentifying trends, opportunities, and gaps in the market to drive innovationCollaborating closely with a team of editors, creatives, and marketersSupporting broader brand and content strategy across platforms

What We're Looking For

Proven experience (ideally 3/5+ years) scaling YouTube specifically for a creator, media brand, or digital businessDeep expertise in YouTube analytics, algorithm behaviour, and monetisation strategyStrong track record of growing and sustaining large audiencesAbility to translate data into clear, actionable content strategiesHighly autonomous with a founder mindset and strong ownership mentalityComfortable operating in a fast–paced, performance–driven environmentPassion for digital content, storytelling, and the creator economy

Why This Role?

Work directly with a high–profile Founder in a rapidly scaling businessTake full ownership of a core growth channel with global reachJoin a collaborative, creative team within a high–performing environmentBe part of a mission–led brand making a real impactCompetitive compensation and strong benefits package via a global agency structureFully remote with flexibility, working within EST time zone alignment

Additional Details

US or UK–based candidates – you must be able to commit to working on EST timing.Remote working

Ad ID: 5418174930