Regional Freetrade Sales Manager

Description

Regional Freetrade Sales Manager

Competitive Salary + Car Allowance + Bonus Midlands Full–time, Permanent

Are you an experienced Freetrade sales leader from a food or FMCG background with a proven track record of winning new business, developing high–performing sales teams and delivering profitable growth? An exciting opportunity has arisen for a Regional Freetrade Sales Manager to join an established and growing business within the food/FMCG sector. This is a senior commercial position with responsibility for driving new business and developing Freetrade sales across a regional territory.

You will lead and develop a field–based sales team, drive new customer acquisition and grow existing accounts while taking responsibility for achieving ambitious sales, margin and profitability targets. The role will cover the Midlands and surrounding areas, with regular travel across the region and attendance at company locations when required.

What you'll be doing

Your responsibilities will include:Leading, supporting and developing a field–based Freetrade sales teamDriving profitable new business across your geographical territoryIdentifying, winning and retaining new Freetrade customer accountsDeveloping existing customers to increase sales and marginTaking accountability for regional sales, margin and performance targetsDeveloping and implementing sales plans aligned with wider business objectivesManaging sales budgets, forecasts, KPIs and performanceBuilding and maintaining strong relationships with key customersLeading, coaching and mentoring the team to improve individual and overall performanceRecruiting, training and developing team membersManaging performance through KPIs, development plans, regular one–to–ones and field–based coachingSpending time in the field supporting the team with customer development and new business opportunitiesLeading regular team meetings and communicating commercial prioritiesWorking closely with operational and commercial teams to ensure new business can be delivered effectivelyDriving sales campaigns and ensuring the team remains focused on agreed commercial prioritiesMonitoring customer retention and identifying opportunities for further growthManaging action plans and budgets, including effective cost managementMaintaining accurate CRM, pipeline and sales informationAnalysing sales performance, trends, margins and opportunitiesPresenting performance, pipeline and action plans to senior managementDriving continuous improvement across sales performance, customer experience and team engagement What we're looking for

We are looking for an experienced and commercially focused sales leader with a strong understanding of Freetrade sales and the food/FMCG market.Previous sales experience within food, foodservice or FMCG is essentialStrong Freetrade sales experienceProven track record of winning and retaining profitable new businessExperience achieving and exceeding regional sales and margin targetsStrong account development and customer retention experiencePrevious experience leading and developing a field–based sales teamStrong people management, coaching and mentoring skillsExperience managing budgets, forecasts and commercial performanceExcellent negotiation and influencing skillsStrong relationship–building and stakeholder management abilityCommercially aware with a clear understanding of sales, margin and profitabilityStrong understanding of customer needs within a fast–paced food/FMCG environmentCustomer–focused and results–drivenStrong planning and organisational skillsConfident analysing sales performance and turning information into clear actionsGood CRM, reporting and IT skillsFull UK driving licence Candidates must be able to demonstrate relevant food/FMCG sector experience alongside a successful background in new business development and sales leadership.

What you'll get in return

Competitive salaryCar allowanceManagement bonus schemeGenerous holiday entitlementCompany pensionHealthcare and wellbeing benefitsLife assuranceEmployee discounts and rewardsAdditional employee benefits How to Apply:

This is a confidential appointment and further information regarding the company, full benefits package and opportunity will be provided to suitable candidates during the recruitment process.

Apply now, and a member of the Workforce team will be in touch to discuss the opportunity in confidence.

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Cheltpro

Ad ID: 5418892996