Product Marketing Executive

Description

Product Marketing Executive

Hybrid / Remote (2–3 office days/2–3 home based Software Organisation

GBP40,000 – GBP50,000 + Benefits

Are you a creative and data–driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go–to–market programmes, creating compelling messaging, managing campaigns and leveraging AI–powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands–on campaign execution in a fast–paced software environment.

As Product Marketing Executive, you will:

Execute product marketing campaigns aligned to product roadmaps and commercial objectives Support go–to–market initiatives for new product launches and enhancements Develop product messaging, positioning and value propositions Create sales enablement content, presentations, customer–facing materials and marketing collateral Drive demand generation activities and support lead nurturing programmes Monitor campaign performance, ROI, conversion rates and pipeline contribution Analyse marketing data and provide recommendations for continuous improvement Track market trends, customer needs and competitive activity Manage digital marketing assets and ensure content remains accurate and compliant Collaborate with Product, Sales and Marketing teams across international markets AI–Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation Apply AI–driven approaches to lead scoring, segmentation and marketing efficiency Develop repeatable AI–assisted workflows to improve productivity and consistency Ensure AI–generated content aligns with brand standards, data privacy and compliance requirements Help promote AI best practices throughout the marketing organisation You'll ideally have:

1–2 years' experience in B2B software Product Marketing Practical experience with AI–driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen Healthtech/healthcare sector experience Experience with one of HubSpot, Marketo, Salesforce or Dynamics Strong communication and stakeholder management skills Excellent organisational and project management capabilities

Ad ID: 5419247550