Head of Events

Description

Lead the UK events strategy end–to–end, owning performance, targets and delivery!

I'm supporting a high–growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!

The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.

This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You'll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition – with webinars as the primary channel.

This is a hands–on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.

Day to Day / Responsibilities

Full ownership of the events and seminars programme, with responsibility for revenue and performance targetsLeading a webinar–led events strategy designed to generate and convert sales opportunitiesPlanning and mapping future events while continuously improving current programmesTracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performanceDetailed post–event analysis covering delegate quality, engagement and commercial outcomesWorking closely with Sales, Business Development and Sales Operations to ensure effective lead follow–up and opportunity conversionManaging workflow, priorities and development of a small events teamProducing regular performance updates and insights for senior stakeholdersOverseeing event–related marketing copy and communicationsIdentifying opportunities to introduce new formats, approaches and improvements

What I'm Looking For

Proven experience delivering commercially successful events or webinars focused on new business growthStrong understanding of sales cycles, lead generation and follow–up processesHighly commercial mindset with a clear focus on ROI and revenue impactConfident people leader able to motivate, coach and drive accountabilityStrong analytical skills and confidence presenting performance data to senior stakeholdersComfortable working in a fast–paced, performance–led environmentExperience using CRM systems and performance data

If you think in conversion rates, sales follow up and revenue impact – not just registrations – you'll feel right at home here!

47891CCR3

INDMANS

The Portfolio Group are acting on behalf of our client in recruiting for this position.

Ad ID: 5418249885