Contact Performance Resourcing
Performance Resourcing
General Sales Manager
Central London, London
Contact Performance Resourcing
- Hours
- Full Time
- Posted
- 8 days ago
- Salary
- 55000.00 - 85000.00 GBP Annual + Company Car
- Recruiter
- Performance Resourcing
- Closes
- 14 Sep 2026
- Course
- No
- Contract Type
- Permanent
- Recruiter Type
- Direct Employer
Description
General Sales Manager
Coulsdon, Croydon
85,000 OTE + Company Car
We are currently recruiting for an experienced and driven General Sales Manager to join a successful franchised car dealership in the Croydon area.
This is an outstanding opportunity for a proven automotive leader to take responsibility for both new and used vehicle sales, lead a high–performing team, and drive exceptional commercial results within a busy dealership.
The Role
As General Sales Manager, you will be responsible for the overall performance of the sales department, leading by example to maximise profitability, customer satisfaction, and team performance.
Working closely with senior management, you will develop and implement strategies to grow the business while ensuring the dealership consistently achieves its sales and financial objectives.
Key Responsibilities
Lead, motivate, and develop the Sales team across new and used vehicle salesDrive performance to achieve vehicle, finance, insurance (F&I), and profitability targetsOversee budgeting, forecasting, and sales planning to support business growthManage stock levels and vehicle availability to maximise sales opportunitiesLead the sales process, ensuring exceptional customer satisfaction at every stageSupport, coach, and develop the sales team through regular performance managementHandle complex customer enquiries and escalations professionallyEnsure full compliance with manufacturer standards and FCA regulationsMonitor KPIs and implement strategies to drive continuous improvementAbout You
Previous experience as a General Sales Manager or Sales Manager within a franchised automotive dealershipPremium brand experience would be advantageousProven track record of delivering strong commercial and financial resultsStrong leadership skills with the ability to inspire, coach, and develop high–performing teamsCommercially minded with excellent stock management and sales planning experienceExcellent communication, negotiation, and organisational skillsCustomer–focused with a commitment to delivering exceptional serviceStable career history demonstrating progression and success within automotive retailWhat's on Offer
Competitive OTE of 85,000Company carPerformance–related bonus schemeComprehensive manufacturer training and leadership developmentClear career progression opportunities within a successful dealer groupLife insurance and contributory pension schemeAccess to an employee rewards and discounts platformWhy Apply?
This is an exceptional opportunity to join a successful dealership in a senior leadership position where you can influence business performance, develop your team, and build a rewarding long–term career with an established automotive retailer.
Candidates must be eligible to work in the UK without restriction.
Please visit the Performance Resourcing website to view our Privacy Policy.
Performance Resourcing also recruit for Sales Managers, Aftersales Managers, Transaction Managers, Vehicle Technicians, Service Advisors, Parts Advisors, Sales Executives, and a wide range of automotive management opportunities. Contact us to discuss your next career move.
Ad ID: 5418806723
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