Marketing Manager

Description

Marketing Manager Premium Retail Brand Multi–Channel Competitive Salary

This is a pivotal opportunity for a Marketing Manager to join a premium retail brand in a senior, commercially focused role. Acting as brand custodian, the Marketing Manager will lead multi–channel marketing activity that drives customer acquisition, retention and revenue growth, while supporting the ongoing development of the brand's e–commerce and trading strategy.

Working closely with senior leadership and cross–functional teams, the Marketing Manager will combine strategic oversight with hands–on delivery, ensuring marketing activity is aligned to demand plans, seasonal trading priorities and long–term brand positioning.

Key Responsibilities

Develop and deliver a multi–channel marketing strategy to achieve seasonal sales, acquisition and retention targets

Own brand consistency across all marketing activity, ensuring alignment with creative direction and guidelines

Use customer data, research and external insight to refine target audiences and shape retention/reactivation strategies

Plan and execute seasonal campaigns across online and offline channels, including prospecting, partnerships and advertising

Work closely with ecommerce and performance teams to drive online traffic, qualified leads and conversion growth

Lead the production and delivery of seasonal catalogues, ensuring strong commercial performance and brand alignment

Collaborate with brand, styling and content teams to ensure photoshoots and assets support all retail channels

Oversee PR strategy, team relationships and key press partnerships, including events and brand collaborations

Lead social media planning alongside content and performance teams to drive engagement and brand awareness

Create seasonal demand plans and revenue forecasts to support business planning across departments

Manage marketing budgets, track performance and report regularly to senior leadership and board stakeholders

Work cross–functionally with buying, merchandising, customer services and operations to align marketing with trading priorities

Line manage marketing and graphics teams, developing capability, performance and engagement

Manage external agencies, ensuring clear direction, strong delivery and effective return on investment

What We're Looking For

Experienced multi–channel marketing professional with a strong track record in direct–to–consumer retail or consumer brands

Proven ability to develop and deliver commercially effective marketing strategies that support revenue growth

Strong brand marketing experience, including ownership of creative direction and brand consistency

Confident using customer data, research and insight to shape campaign planning and targeting

Good understanding of ecommerce marketing channels, metrics and performance marketing principles

Commercially astute with a strong grasp of customer behaviour and market dynamics

Experienced people leader, comfortable managing teams and agencies while remaining hands–on

Highly organised, proactive and able to balance strategic thinking with operational execution

Collaborative, customer–focused and comfortable operating in a fast–moving environment

BH35587

Ad ID: 5417911378