Paid Media Specialist

Description

Job Opportunity: Paid Media Specialist

Location: Hethel, Norfolk (On-site)

Salary: £28,000 per year

Job Type: Full-time, Permanent

Represented by: Gap Personnel

About the Company

Gap Personnel is proud to be recruiting on behalf of an exciting and fast-growing online confectionery brand based in Hethel, Norfolk. Since launching in 2019, the company has scaled rapidly, now shipping thousands of orders each week across the UK.

Their headquarters includes dedicated areas for marketing, production, packing, and warehousing—fostering a collaborative and energetic workplace where creative ideas thrive.

The Role

We're seeking a Paid Media Specialist to lead performance marketing efforts across multiple platforms including Meta, Google Ads, TikTok, and SEO. This is a hands-on role ideal for someone analytical, innovative, and growth-minded. You'll manage campaigns end-to-end—testing, optimising, and scaling digital strategies to maximise ROAS and brand visibility.

Reporting to the Marketing Manager, you’ll bring insight, creativity, and data-driven decisions to the table—while working alongside a passionate team to keep campaigns fresh and effective.

Key Responsibilities

Paid Social (Meta & TikTok):

Plan, launch, and optimise growth-focused paid social campaigns

Manage Meta Ads using advanced targeting, split testing, and performance tracking

Report regularly on campaign performance (COA, CPC, ROAS, etc.)

Recommend budget adjustments and strategic changes based on data insights

Collaborate with the Social Media Content Creator for high-performing creatives

Keep campaigns updated with top-performing and trend-responsive content

Stay informed on platform updates and industry trends

Google Ads / PPC:

Manage Google Ads campaigns across Search, Display, YouTube, and Performance Max

Implement Smart Bidding, funnel-based strategies, and custom audiences

Track and optimise conversions, attribution, and ad spend

Continuously improve performance and drive strong ROAS

SEO & Organic Growth:

Work with the Marketing Manager to drive SEO improvements

Optimise content, site structure, and product listings for visibility

Identify new keyword opportunities and improve existing rankings

Use tools like Semrush for SEO audits and reporting

Apply CRO principles and A/B testing to improve overall digital performance

What We’re Looking For

Previous experience in a Paid Media or Digital Marketing role (ideally DTC)

Proven success managing high-budget Meta campaigns

Proficient in Google Ads (including Performance Max & Smart Bidding)

Solid understanding of SEO strategy and execution

Confident using GA4, attribution models, audience segmentation, and CRO techniques

Strong analytical mindset with the ability to interpret and act on data

Comfortable using Excel/Google Sheets for performance reporting

A self-starter who can work independently and communicate results clearly

Perks & Benefits

Company-provided marketing equipment

Free on-site parking

Casual dress code

Company pension scheme

Biannual company social events

Monday to Friday schedule (8am–4pm)

No weekends

How to Apply

If you're a data-driven marketer with a creative edge and a passion for paid media, we’d love to hear from you.

Interested in learning and growing with a supportive team?

Apply today with Gap Personnel – we’re recruiting on behalf of a valued client looking for someone just like you.

To apply, please send your CV to or call (phone number removed) for more information.

Gap Personnel Group is committed to equal opportunities. We act as an employment business on behalf of our client.

Additional Information:

Full UK Driving Licence required

On-site role based in Hethel, Norfolk

Job Type: Full-time, Permanent

Salary: From £28,000.00 per year

Ad ID: 5416905918