Paid Social Executive

Description

I am recruiting for a Paid Social Executive to join a leading and award-winning iGaming and casino brand. As they continue to expand globally, they are looking for a Paid Social professional to join their team and help drive our growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.

You will be responsible for executing and managing full-funnel paid social campaigns across platforms like Meta, TikTok, and Snapchat, ensuring campaigns are data-driven and optimised for performance.

Key Responsibilities:

Assist in creating and managing paid social campaigns, including creative publishing, targeting, and budget allocation.

Collaborate with marketing and creative teams to produce assets: visuals, video, and copywriting.

Build weekly, monthly, and quarterly campaign reports using Excel, including automation with formulas.

Measure campaign performance against CPA, CLV, and other KPIs.

Ensure tracking links and landing pages are implemented and fully functional.

Understand audience behaviours across different markets.

Review competitor paid social campaigns to gather insights and recommendations.

Test new creative ideas and contribute to asset and results meetings.

Essential Experience & Skills:

2+ years managing paid social campaigns in a B2C environment.

Experience with Meta Ads (required) and other platforms such as TikTok, Snapchat, X/Twitter.

Strong understanding of campaign measurement, KPIs, and user journey optimisation.

Experience with tracking, reporting, and analytics tools.

Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP) and Office for reporting/presentations.

Excellent written and verbal communication skills.

Analytical mindset with the ability to interpret data and provide actionable insights.

Highly organised and able to manage multiple campaigns in a fast-paced environment.

Team player with the ability to build strong internal and external relationships.

Proactive, confident, and eager to take initiative in testing new strategies.

Experience in iGaming and knowledge of products is advantageous but not essential

What's in It for You:

24 days annual leave, plus additional days after 3 year's service.

Hybrid working model (3 days office / 2 days remote).

Competitive salary plus annual bonus (post-probation).

Private healthcare and life insurance (post-probation).

Company pension scheme.

Regular team socials and events in a fun, engaging environment.

If this sounds like you, send your CV now.

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Ad ID: 5417307222