Marketing Manager

Description

Marketing Manager | Remote | Full Time | £40,000 + Up to £5,000 Performance-Related Bonus

Working Hours: Monday to Friday, 9:00 am–5:30 pm, 37.5 hours per week with a one-hour unpaid lunch

Money Expert is a UK independent price comparison business, helping consumers compare and save across insurance, energy and financial services products.

The business operates in a fast-paced, measurable digital environment, with Marketing playing a key role in customer acquisition, customer value and commercial growth. As the Marketing function continues to develop, this is an opportunity to join a growing team and play a key role in shaping its next stage.

The Role

As Marketing Manager, you will take ownership of Performance Marketing and acquisition while working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce.

Working closely with the Marketing Director and alongside the existing Marketing Manager, you will turn the wider growth strategy into measurable commercial results. This is a hands-on role where you will be expected to own campaigns, analyse performance, work with agencies and partners, and identify opportunities for growth.

The role is fully remote, with occasional travel required for meetings at the Chester or Godalming offices, agency and partner meetings, events and team off-sites.

As the Marketing team develops, there will be opportunities to take greater ownership of specific areas and support the development of additional resources.

Key Responsibilities

Own and help develop the performance marketing roadmap across priority products

Work closely with the specialist performance agency to drive growth across Google Search, PMax, Microsoft/Bing, Paid Social and emerging channels

Manage activity against commercial outcomes including traffic, leads, conversion, CPA/CPL, revenue and return on investment

Identify opportunities to scale successful activity while improving efficiency and lead quality

Lead the development and testing of new acquisition channels, audiences and campaign approaches

Develop Paid Social activity across prospecting, retargeting and lookalike audiences

Use first-party customer data to improve acquisition, targeting and audience development

Translate channel performance into clear recommendations and commercial decisions

Develop CRM and customer lifecycle activity across email, SMS and other relevant channels

Use customer data, segmentation and behavioural insight to identify opportunities for engagement, retention and cross-sell

Help develop automated and personalised customer journeys

Connect acquisition and CRM activity across the end-to-end customer journey

Support first-party data and audience strategies across acquisition and existing customers

Work with CRM technology and agency partners to continually improve customer value

Plan and deliver integrated marketing campaigns from brief through to execution, measurement and optimisation

Develop clear briefs for creative, media and digital partners

Ensure campaigns are joined up across paid media, CRM, social, website and customer communications

Use performance data to identify which creative, propositions and messages are working and apply learnings across channels

Support the development of performance creative and broader brand activity as the Money Expert brand evolves

Develop a strong understanding of Money Expert's products, propositions and commercial model

Manage relationships with selected commercial partners across insurance, protection, energy and financial services

Work with partners to improve lead quality, customer journeys, conversion and commercial performance

Support the onboarding and launch of new partners, products and propositions

Identify opportunities to increase revenue through improved marketing, new audiences, cross-sell and new routes to market

Understand the relationship between media investment, customer acquisition, conversion, partner economics and revenue

Work with the wider team on website performance, landing pages, conversion and customer journeys

Use performance and customer data to identify opportunities to improve online conversion

Support CRO and experimentation across priority journeys

Ensure acquisition campaigns, landing experiences and partner hand-offs work effectively together

Help shape the future digital customer experience as eCommerce and logged-in capabilities develop

Manage day-to-day relationships with specialist agencies and suppliers, setting clear briefs, objectives and expectations

Hold external partners accountable for performance and delivery

Work collaboratively across Digital, Technology, Commercial, Finance, Compliance and Customer Services

Build strong relationships with external commercial partners

Present performance, recommendations and opportunities clearly to senior stakeholders

Support and mentor more junior members of the Marketing team as the function develops

Take ownership, make decisions and contribute to a high-performance Marketing culture

Requirements

Essential

Around 4–6 years' experience across digital, performance, CRM, eCommerce or integrated marketing

Experience managing marketing campaigns from strategy and brief through to execution, optimisation and measurement

Strong understanding of Performance Marketing and paid acquisition

Hands-on experience with Google Ads, PMax, Microsoft/Bing, Meta or other paid digital channels

Experience with CRM, email marketing, customer segmentation or lifecycle marketing

Confidence working with customer and performance data to identify opportunities and make decisions

Experience managing external agencies and holding them accountable for delivery and performance

Experience managing commercial partners or external stakeholders

Strong understanding of customer journeys, conversion and digital/eCommerce principles

Strong commercial awareness and an understanding of how marketing investment contributes to revenue and profitability

Experience managing or mentoring junior colleagues, or clear readiness to do so

Strong communication, organisation and stakeholder-management skills

Ability to manage multiple priorities in a fast-moving environment

A hands-on and proactive approach, with the ability to take ownership and make decisions

Desirable

Experience within financial services, insurance, price comparison, eCommerce or another performance-led digital business

Experience with first-party data and audience strategies

Experience with CRO and experimentation

Experience across performance creative and brand activity

Experience working with CRM technology and agency partners

What’s In It For You

£40,000 basic salary plus up to £5,000 performance-related bonus

23 days' annual leave plus bank holidays, increasing by one day for each year of service up to 26 days

Company pension plan

Wellness & Wellbeing programme for you and your family

Cycle to work scheme

MEX Rewards

Referral bonuses

Continuous support and training

Christmas and New Year shutdown

Additional personalised benefits

Team outings, regular competitions and spot prizes

On-site parking when attending the Chester or Godalming offices

Fully remote working with occasional travel to offices, meetings, events and team off-sites

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