£30
Principles and Practice of Marketing (8th Edition) – David Jobber
Guildford, Surrey
1 / 16
£30
Description
This book was provided to me while studying for my Master’s degree at Henley Business School and used as a core textbook on the programme.
Principles and Practice of Marketing (8th Edition) by David Jobber is a well-established marketing reference in the UK, known for its clear structure, rigorous approach, and strong link between theory and real-world practice. It is widely used in business school contexts and valued by those seeking a systematic and reliable understanding of marketing.
The book is particularly recognised for its well-organised frameworks, practical models, and real company cases, making it suitable both for structured learning and ongoing professional reference.
Condition:
Like new
No notes, no highlighting, no markings
Clean pages throughout
From a smoke-free and pet-free home
A genuine postgraduate textbook used during a Master’s degree at Henley Business School, ideal for anyone looking for an authoritative and serious marketing book, rather than a simplified or superficial guide.
Carefully packaged for delivery.
Posted: 29 days ago
Ad ID: 1508318866
Details
Stay Safe
"Only access Gumtree from gumtree.com and do not follow links sent by other users"
"Share photos and ask lots of questions about the items you are buying and selling"
"If an ad or reply sounds too good to be true, it probably is"
"Use the 'Reply to ad' button for your safety and privacy"
"Don't reply to email addresses hidden in text and pictures"
"Beware of fake Gumtree, eBay or escrow sites and invoices"
