Afi Chaudhary

Description

What sets me apart from other companies is that I do everything personally. I take interest in my clients’ needs and pride in my work. You may find these words below to help you to appreciate how I think:

Compassionate – Authentic – Maverick, Inquisitive – Ambidextrous-innovator.

With more than 35 years working in industries like fashion, manufacturing, to catwalks and retail consumer electronics to wholesale, I understand business psychology to its root. I employ this vast experience of human psychology, of how the end-user might interact with words and messaging, to reach your target audience. This might involve choosing the best colour, font, editorial messaging style and mood.
Also important is brand awareness. This may range from creating individual portrait profiles to producing corporate photography at events. I will capture video content to be used in creating adverts, or thought-provoking social media posts using Photoshop, Canva, or Davinci Resolve editing for clips; not forgetting voice-over audio and music editing using professional equipment.

Some people call it ‘tone of voice’, I call would it all the ingredients involved in getting to that ‘sweet spot’.

I love making digital marketing content. This might include creating editorial content, photography -videography (portrait, product, events) material, logos, adverts, or social media posts that are meaningful and convey a message.
I always question my results to see if I could improve on them, and I will always break out of the mainstay to try alternatives to the norm, and invest extra time, which I don't always charge onto my clients. I want my clients to be happy that they chose me for their project. In relation to 'ideation' , every day is new day.