Trade Marketing Manager

Description

Diamond Search Recruitment are delighted to be representing our client, a very well–established, award–winning and successful global organisation, who are recruiting for a Trade Marketing Manager. Work within beautiful and modern offices and be part of a team of enjoy driving brand visibility. The role is a permanent opportunity offering hybrid working with an expectation of 2–3 days on site in East Kent. There will be some travel, within the UK and Ireland, required for this role, to meet with retailers.

It is essential to be confident and have strong communication skills to maintain and further build existing client relationships.

The role – As Trade Marketing Manager you will work closely with the UK Sales Manager and lead and implement trade marketing strategies across all segments of the business, in the UK. This role will be pivotal in driving brand visibility, sales growth, and strong retailer partnerships within the UK market. To succeed in this role, collaboration with the sales team, key retail partners, and the wider marketing function to ensure impactful, regionally tailored trade marketing initiatives that align with the overall brand and business goals.

The Trade Marketing Manager will be required to do the following:

Trade Marketing Strategy: Develop and execute comprehensive trade marketing strategies that align with the overall brand objectives. Retailer Engagement & Partnerships: Build and maintain strong relationships with sales, key retail partners, including e commerce platforms, wholesalers, and large retail chains. In–Store & Online Activations: Implement high–impact in–store displays, POS materials, and digital assets to drive conversion at the retail level. Work closely with retail partners to ensure successful execution of product launches. Product Promotion: Design and deliver product promotional campaigns, including omni–channel online activations, in–store displays and point–of–sale materials to increase product visibility and sales. Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer's marketing mix to ensure maximum brand coverage and sales. Sales Support: Provide support to the sales team by developing trade marketing tools, presentations, and product training materials that help position the brand effectively in–store and online. Ensure that the sales force has all necessary resources to maximize brand performance at the point of sale. Event Management: Responsible for managing exhibitions, trade events/fairs and education events. Cross–Functional Collaboration: Work closely with the EMEA trade marketing team, brand management, sales, digital, and product teams to ensure seamless execution of trade marketing initiatives. Ensure all marketing activities meet the objectives of the business within agreed timeline and budgetary parameters. Drive growth by increasing brand and product visibility with key retailers. Have ownership of key areas of responsibility and realise departmental strategy into marketing plans to ensure company objectives are met. Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives. Insights: Identify retailer and specific end–user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.

The successful Trade Marketing Manager should ideally be able to demonstrate the following:

Excellent communication skills – it is key to continue to maintain and build on existing key clients and stakeholders Relevant Marketing qualification Results driven and commercially astute Strong negotiation skills Social Media knowledge Ability to analyse market data and derive actionable insights to inform marketing strategies Must have drivers licence

The Trade Marketing Manager will be rewarded with a competitive salary, plus excellent company benefits.

What are you waiting for? APPLY TODAY!

Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.

Ad ID: 5416959839