Senior Meta Ads Specialist – iGaming

Description

Senior Meta Ads Specialist – iGaming

Location: Remote (occasional travel if required)

Contract Type: Full–time / FTC Contract / Freelance

Salary: GBP50–55k

We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high–value campaigns in a competitive, fast–moving vertical where every click counts.

This role will suit a hands–on, results–driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies – particularly within the gambling and comparison site niches.

The Opportunity

You'll lead the full campaign lifecycle – from deep–dive audits to high–level strategy, from creative direction to ROI–driven optimisation. You'll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact.

Key Responsibilities

– Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.

– Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.

– Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.

– Develop and run structured split–testing frameworks for creatives, targeting, placements, and landing pages.

– Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.

– Translate campaign data into actionable insights to guide future optimisation.

What We're Looking For

– 4+ years' experience managing high–budget Meta Ads campaigns.

– Proven track record in gambling, sports betting, or iGaming advertising.

– Experience in comparison site marketing.

– Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.

– Strong analytical skills and budget management expertise.

Desirable Extras

– Multi–GEO campaign experience.

– CRM retargeting and remarketing expertise.

– Experience with affiliate marketing, CPA models, and conversion funnel optimisation.

Why Apply?

– Work remotely with occasional travel.

– Competitive salary/day rate.

– Lead both strategy and hands–on delivery in a high–growth environment.

Ad ID: 5416941352