Head of Marketing

Description

Company Name: Elite Leisure Collection

Position: Head of Marketing

Reports to: Senior Management Team

Department: Marketing

Hours: 40 Hours Per Week

Location: Tunbridge Wells, Kent

Salary: GBP50,000-GBP55,000 pa D.O.E

We are a dynamic hospitality group, proudly operating four distinctive businesses within our portfolio - each offering unique guest experiences across accommodation, dining, events, and leisure. Our passion for delivering outstanding service and memorable moments is matched by our commitment to growing our brand presence and connecting meaningfully with our audiences.

Role Overview:

We are seeking a creative, commercially-driven Head of Marketing to lead and deliver the marketing strategy for all four businesses. This is a key leadership role responsible for driving brand awareness, guest engagement, and revenue growth across multiple hospitality venues. You'll work closely with the sales team to ensure that marketing activity actively supports business targets and commercial goals.

This is a full-time, office-based role, with evening and weekend working required as dictated by business needs - particularly during key events, activations, and campaign deadlines.

Key Responsibilities:

Develop and implement a cohesive marketing strategy for all four businesses, aligned with commercial objectives and brand positioning. Working closely with all business heads to support the growth and development of their businesses.

Lead and manage the marketing team (where applicable) and external suppliers, agencies, and creatives. Meet regularly with team members to develop their roles and ensure business success is focused upon.

Oversee the creation of engaging, on-brand content for websites, social media, email campaigns, print materials, and advertising.

Plan and deliver seasonal, event-led, and promotional campaigns, working in collaboration with the sales team to maximise bookings, footfall, and guest spend.

Manage and grow the businesses' social media presence, ensuring brand consistency, audience engagement, and timely responses.

Coordinate photography, videography, and content creation projects to support campaign and brand needs.

Manage marketing budgets for each business, ensuring cost-effective delivery of campaigns and initiatives.

Track and report on the performance of all marketing activity, using data insights to inform future strategy.

Stay ahead of hospitality trends, competitor activity, and industry opportunities, proactively introducing new ideas and initiatives.

Attend and support business events, promotional activity, and marketing activations as required - including evenings and weekends.

Key Skills & Experience:

Proven experience in a senior marketing role within hospitality, leisure, or a similar guest-facing industry.

Strong commercial awareness with a clear understanding of how marketing drives sales, engagement, and brand loyalty.

Excellent leadership, organisational, and communication skills.

Comfortable working in a multi-site, fast-paced, and dynamic business environment.

Expertise in digital marketing, social media management, content creation, and brand development.

Strong creative judgement, attention to detail, and project management skills.

Experience managing marketing budgets and working with third-party suppliers and agencies.

Proactive, hands-on, and solutions-focused, with a willingness to work evenings and weekends as required by business needs.

Must be able to work flexible hours as needed by the business. This could include weekends and evenings.

Job Types: Full-time, Permanent

Pay: GBP50,000.00-GBP55,000.00 per year

Benefits:

Company pension

Discounted or free food

Employee discount

Free parking

Gym membership

Life insurance

On-site parking

Referral programme

Schedule:

Day shift

Monday to Friday

Weekend availability

Experience:

Hospitality: 2 years (required)

Marketing : 3 years (required)

Work Location: In person

Ad ID: 5416931651