Brand Manager

Description

Brand Manager – Leading Food Manufacturing Company

Location: Birmingham

Salary: 50,000 + Car Allowance

Working Arrangement: Hybrid

Reports to: Commercial Director

About the Role

My client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.

The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company's market position through strategic marketing initiatives.

Key Responsibilities

Develop and implement long–term brand strategies aligned with company objectivesLead go–to–market strategies for new product launchesPlan and execute integrated marketing campaigns across digital, in–store, and print channelsConduct market research and competitor analysis to identify trends and opportunitiesCollaborate with retail and sales teams on brand messaging and merchandisingManage marketing budgets and track ROI on promotional activitiesMonitor brand performance through KPIs including sales, market share, and brand health metricsWork with cross–functional teams and external partners to ensure brand consistency

What We're Looking For

Essential:

Bachelor's degree in Marketing, Business, or related fieldMinimum 3 years brand management experience, ideally in food or FMCGStrong understanding of food retail dynamics and shopper behaviourProven track record of successful marketing campaigns on national food brandsExcellent project management and analytical skillsProficiency with marketing analytics tools and MS OfficeCreative mindset with strategic thinkingDesirable:

Passion for food innovation and consumer trendsDigital marketing and e–commerce experienceAbility to thrive in fast–paced environments

What My Client Offers

Competitive salary of 50,000Car allowanceHybrid working flexibilityOpportunity to work on nationally recognised food brandsCareer development in a growing companyCollaborative and innovative work environmentAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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Ad ID: 5416899369