Retentions Executive (12 month fixed term contract)

Description

Job title: Marketing, Data & Retention Executive

Hours: Monday - Friday 9.00am - 5.30pm

Salary: £27,000 - £29,000

Location: Chester, CH1

Hybrid Working: Yes, wfh Monday & Friday

Start date: ASAP

Contract: 12 months (Maternity cover)

Parking: No, but public parking and a % reimbursed

​My client, a well-established company with a portfolio of successful brands, is seeking a Retention Executive to join their reputable Marketing Team on a contract basis

Purpose of the Role:

To help increase repeat bookings by developing and delivering retention strategies across​ the company's brands. This role will focus on improving the customer journey, driving engagement​ and sharing insights that support better business decisions.

Key Responsibilities:

Use customer data to identify opportunities for improving retention

Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)

Track campaign performance and suggest improvements

Recommend target customer segments for direct mail, email and outbound call campaigns

Work closely with the Client Engagement Manager to gather and share customer feedback

Review and improve customer journeys to increase leads and conversion

Build and manage automated email campaigns to generate leads, support sales, and build customer relationships

Collaborate with the Digital Acquisition team to share insights that support new customer growth

Work effectively across the marketing team and with other departments

Ensure all communications align with brand guidelines and provide a consistent customer experience

Skills & Experience Required:

Experience using customer data platforms​ (SCV)

Knowledge of customer retention and lifecycle touchpoints

Interest in customer behaviour and insights

Background in email and digital marketing with a strong understanding of best practices and performance metrics

Strong analytical skills and ability to measure ROI

Experience working with external partners and cross-functional teams

Excellent communication and teamwork skills

High attention to detail, with strong time management and organisational skills

Proactive, customer-focused, and forward-thinking

Strong project management skills

Ad ID: 5416993725