Digital Marketing Officer (Mandarin Speaker)

Description

Senior Sales & Digital Marketing /Social media Executive Fluent Chinese (Mandarin)

Location: Leicester with 1–2 days each week supporting site in Coventry

Hours: Full–time, 40 hours per week (Monday Friday, plus ad–hoc Saturdays through year as required (day off in lieu if work a Saturday)

We re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.

Fluent Chinese (Mandarin) and English language skills required. Due to the nature of this role we will need someone who is living in Leicester currently and is happy to drive/travel to Coventry when required. Ideally you will drive but this is not essential as other team members will be able to provide transport. We are looking for a minimum of a 12 month contract or a permanent hire so we are happy to consider applicants ion PSW / Graduate visa's and have at least 12 months left to work without restriction. Key Responsibilities Sales & Customer Engagement

Respond to and follow up on enquiries via multiple platforms, with a focus on online chat, WeChat, and WeChat Mini Programme.

Support and guide sales teams on best practice when engaging with Chinese–speaking customers.

Create and deliver China–specific sales tools, including sales packs and training for partner agencies.

Manage and improve customer communication processes, ensuring all leads are maximised.

Handle escalated complaints from Chinese tenants in line with company policy.

Sales Administration

Ensure all leads are recorded and tracked in CRM systems.

Maintain up–to–date sales documents, pricing cards, and availability sheets.

Manage the Chat platform, including settings, triggers, and users.

Track and report weekly performance metrics to senior management.

Provide translation support for marketing and customer materials.

Process bookings, allocate rooms, handle guarantor documents, and manage payments.

Assist with check–in and check–out processes, with a focus on improving the experience for Chinese students.

Marketing

Manage Chinese social media channels (WeChat, Red), posting engaging content and updates.

Keep agency profiles and online content updated with relevant promotions.

Propose and implement improvements to marketing and sales processes.

Coordinate live tours with Chinese partner agencies.

Support and attend events such as Open Days, Welcome Parties, and Lunar New Year celebrations.

Team Management

Line manage sales executives, including one–to–one meetings, appraisals, and training plans.

Create weekly rotas and daily work plans.

Approve timesheets and ensure training is completed.

What We re Looking For Native or fluent Mandarin speaker (additional Cantonese language skills an advantage).

Strong sales and customer service experience.

Excellent written and verbal communication skills in both Mandarin and English.

Knowledge of Chinese social media platforms (WeChat, Red) and marketing practices.

Organised, proactive, and confident managing a small team.

Experience in student accommodation, property, or hospitality is desirable but not essential.

Ad ID: 5416927898