Digital Product Insights Lead

Description

DIGITAL PRODUCT INSIGHTS LEAD

UP TO GBP80,000 + CAR ALLOWANCE + BONUS (UP TO 20%)HYBRID - 3x A WEEK LONDON

Please note: you must have full UK right to work and be able to commute to both office locations three times per week.

ABOUT THE BUSINESS

This organisation is a long-established UK services brand undergoing a major digital transformation. With a strong presence across web and app channels, the business is investing heavily in analytics, modern data platforms, and digital product capability to improve customer experiences and drive commercial performance. The company operates large-scale digital customer journeys with significant traffic volumes, making data central to decision-making across product, marketing, operations, and service design.

THE TEAM

You'll join the Data & Analytics function, which is structured into several specialist groups including:

Digital & Customer Operations AnalyticsTagging & TrackingData EngineeringInsights, BI & Visualisation This role sits within a cross-functional environment that works agnostic of product, supporting insight generation across digital journeys, product performance, and customer behaviour. You'll lead a small team of analysts focused on digital insight and optimisation, working closely with data science, engineering, and product teams. The culture is collaborative, technically strong, and commercially focused - ideal for someone who enjoys blending analytical depth with strategic influence.

THE ROLE

This position leads the insight agenda across digital channels, customer journeys, and product experiences. You'll shape how data is used to inform decisions, guide digital strategy, and drive engagement and retention across web and app platforms. It's a leadership-focused role that blends hands-on analytical direction with strategic ownership of digital insight.

Key responsibilities include:

Leading insight generation for digital journeys, funnel performance, and product behaviour.Delivering prescriptive and predictive insights that influence product, commercial, and operational decisions.Developing forecasting models and deep-dive funnel analysis to understand conversion drivers.Segmenting mobile app users to identify patterns in usage, engagement, and retention.Supporting retention strategies through data-driven recommendations across push, email, and in-app activity.Collaborating with data science on predictive modelling (e.g., behavioural modelling, risk likelihood).Ensuring data quality and readiness in partnership with engineering and tagging teams.Leading and developing a team of digital analysts, providing coaching, direction, and technical guidance. TECHNICAL ENVIRONMENT

Tools: SQL, GA4, BigQueryLanguages: Python, RFocus Areas: Digital analytics, predictive modelling, product behaviour, insight generationNo tagging responsibilities - handled by a specialist teamLeadership-first role, but with enough technical depth to guide high-quality analysis SKILLS & EXPERIENCE REQUIRED

Essential:

Experience in analytics, digital insights, or data science.Strong background in digital analytics, predictive modelling, or behavioural insights.Ability to translate complex analytical outputs into clear business recommendations.Experience managing or mentoring analysts.Comfortable working across app and web journeys, particularly around engagement and retention.Strong communication skills with the ability to influence stakeholders at multiple levels.High energy, proactive mindset, and the ability to bring momentum to projects. Desirable:

Experience with statistical modelling in Python or R.Knowledge of designing and evaluating A/B tests.Familiarity with customer segmentation, cohort analysis, and forecasting frameworks. WHY APPLY?

Shape the digital insights strategy for a major UK brand undergoing significant digital investment.Lead a capable team and work closely with high-performing analytics, engineering, and product groups.Work across large-scale digital journeys with rich behavioural data.Play a key role in informing product decisions, driving engagement, and improving customer experiences

Ad ID: 5417481857