Digital Marketing Manager

Tower HQ
E2 8DD, London (Greater)
01 Feb 2018
02 Apr 2018
Contract Type
Full Time
Job Level

Contact Details


Multi-Award winning Independent Footwear Retailer, TOWER London, was founded in 1980. A trailblazer in London’s independent footwear retailer scene, TOWER London is fast becoming THE go-to destination for footwear and accessories for men, women and children from the likes of Converse, Vans, Timberland, Dr. Martens, Kickers, Lacoste and Hunter.

With two operating offices in Shoreditch (Headquarters) and North London (Distribution Centre) we are a diverse company that prides itself on its work ethic, service to customers and our dedication to being the best in the industry

As a highly professional company, TOWER London is looking for a like-minded candidate


  • At least 2 years digital marketing experience within a fashion / footwear company at either company of our size or from brand partner that we carry;
  • Experience managing PPC, SEO and Affiliate programmes;
  • Experience of Google analytics, and reporting on conversion and return on investment;
  • Strong understanding of current online marketing concepts, strategy and best practice;
  • Experience in ecommerce, social media, and B2C email marketing campaigns are must haves;
  • A marketing related degree, ideally supported by qualifications from Google;


  • Devise Search Engine Marketing Strategies to drive online traffic to the company website;
  • Develop and manage brand, product specific and price-led digital marketing campaigns, their execution, budget and return on investment;
  • Utilise the full range of digital marketing tactics including paid search PPC (including Google, Bing, Yahoo and Facebook), SEO and Affiliate Marketing sites and Publishers to drive awareness of the TOWER London website and product mix increasing conversion and transactions on the site along the way;
  • Lead the company’s interaction and partnerships with third party sites;
  • Track conversion rates and analytics, suggest improvements to the website;
  • Report and analyse results from Google Analytics, Ad Words and Ad Sense and via Sprout Social;
  • Improve the usability, design, content and conversion of the company website;
  • Work with the Marketing team to deliver the social media strategy and original content for the company, our Affiliate Publishers and our newsletters as well as any other CRM tactics as a part of larger integrated marketing, product and brand campaigns and the marketing calendar;
  • Evaluate customer research, market conditions and competitor data;
  • Review new technologies and keep the company at the forefront of developments in digital marketing;

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