Bermondsey, London
Competitive Salary Full time position
13 Dec 2017
11 Feb 2018
Florist Full Time Position - Senior Event Planner
Full Time
Job Level

 To manage event & wedding enquires and build the event sales category. Reporting to the Head of Events & Weddings

Key Skills

  • Highly experienced senior florist with particular emphasis on event & wedding flowers
  • Comprehensive knowledge of flowers
  • A keen eye for detail and current floristry trends
  • A confident user of Microsoft Office and excellent English
  • Confident and well presented at all times

Sales Strategy

  • Build event sales through proactively seeking out opportunities to design flowers for venues, planners and corporate clients
  • Focus on achieving monthly targets set by Directors/Managers
  • Provide Directors/managers with a weekly Sales Report and Planner
  • Provide Head of Events & Wedding with confirmed orders on a monthly basis
  • Attend weekly sales meeting to review performance and leads

Client Liaison

  • Generate new business opportunities with clients, venues and planners
  • Develop relationships with above leads to secure orders
  • Provide client consultations on site and in our studio
  • Provide detailed quotations for each job
  • Provide sales confirmation in writing and clarify all job specifications including all delivery requirements


  • Notify Head of Events & Weddings and Operations Manager of forthcoming events
  • In conjunction with Operations inform team of the requirements for each job
  • Provide Operations with detailed requirements well in advance of event including vases, flowers, accessories and transport

Project Management

  • Working with Manager see through each event from concept through to completion
  • Ensure team are prepared and informed of event requirements and arrival time
  • Manage ordering & breakdown of costs for each event
  • Manage sundries and vase selection for events
  • Manage installation of flowers – ensure all arrangements in correct position
  • Confirm client approval in writing before leaving job
  • Pre-arrange collection of vases/flower next day if required
  • Next day follow up call for client feedback

Marketing & PR

  • Working with the PR & Marketing Director to develop events marketing strategy including web advertising, trade shows and promotions
  • Actively network on behalf of Hayford & Rhodes
  • Support Events and Wedding Manger in chasing clients for professional photographs of Hayford & Rhodes Designs and to promote through Hayford & Rhodes website/blog, Facebook & Twitter.
  • Support photo shoots for website and marketing material


  • Research tender reviews
  • Support Managers for all tender applications
  • Research industry trends and competition
  • Be organised and timely
  • Be a positive representative of Hayford & Rhodes and provide professional friendly advice

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