Commercial Brand Manager - Fast Food Brands

London (Greater), South East England
11 Sep 2017
14 Nov 2017
Contract Type
Job Level
Commercial Brand Manager

SSP are recruiting for a Commercial Brand Manager to create and deliver the commercial plan for our Fast Food brands across the UK, including key QSR franchise partners. Brands within the category include Burger King, Pasty Shop, Mi Casa, KFC with other brands joining from next year.

The Commercial Brand Manager role is to drive the like-for-like sales growth, using techniques such as range improvement, optimisation of price and promotion, upselling and maximisation of the use of space. You'll drive category performance as well as the overall brands performance that you're managing.

The Role

This is a true retail Commercial Brand Manager role - you'll be involved in all commercial planning, from creation to presentation of plans to senior stakeholders including UK and Global CEO to delivery of activity successfully to our Operations teams.

Success in this role is highly dependent on an effective relationship with the operational teams so that commercial initiatives can be designed with a good understanding of operational processes (including procurement and supply chain) and the impact on front line activity, and in order to support the teams on compliance.

The Details

* Commercial plan - support the Head of Commercial to create the commercial plan for each of the specified brand or brands
* Analytics - ensure that every initiative is modelled on a product by product / unit by unit basis and forecast outcomes. Test and learn based on the commercial results
* Sign off - submit proposed sales and gross margin improvement activities to weekly trade / monthly commercial forum meetings for approval (background, financial value and suggested next steps)
* Preparation of marketing briefs to access marketing services internally
* Review - report results at weekly trade and monthly commercial forum meetings. Assess whether forecast has been achieved and EBITDA can be banked. Course correct where necessary
* Roll out - if successful, roll out and look for optimisation opportunities either in other brands or in other product categories where the same principles can be applied
* New openings - manage the commercial set up for new openings including range, pricing, POS
* Monitor competitor and brand partner activity

The Benefits

Benefits include: salary up to 50k + benefits including health insurance, pension, life insurance, 25 days holiday and a range of high street discounts.