Trust and Safety Report 2023

Our mission at Gumtree is simple: we give our users safe and easy access to the circular economy, enabling millions to find what they need affordably and locally. Building confidence in using our platform is crucial to combat climate change. It's why we are open about our approach to security and regularly publish a Trust and Safety report on our actions.

Gumtree Trust and Safety Report

We have published our Trust and Safety Report to be transparent about how we safeguard our community.

With the cost-of-living crisis impacting many, we know that Gumtree has an important role to play. We are a place for individuals, families and communities to find what they need, and trade, locally and affordably. We have spent the last 20+ years making Good Finds Happen. And, with approximately 1.9 million listings live on our website at any given time, we are continuing to live up to that mission going forward.

However, online fraud is increasing and scammers are exploiting any opportunity to take advantage of people. As such, there has never been a better time to reaffirm our commitment to building a safe and secure online environment and show our community the investments we have made to keep them safe whilst using our platform.

Three pillars of safety

There is nothing more important to us than the safety of our users. At the heart of our approach is our three pillars. The pillars commit us to:

  • Deterring bad actors. Invest in industry leading tools, filters and systems to stop bad actors from being able to use our platform.
  • Promoting positive user behaviour. Educate users with tips and advice on how to stay safe online and when meeting with someone they have connected with on our platform.
  • Striving to be best in class. Working with external partners so that we can learn from their expertise and be leaders in this space.

Through these pillars we take a holistic and comprehensive approach to online safety. In addition, our dedicated safety team works alongside our technology systems to guarantee that we uphold them.

Our Trust and Safety report outlines how we protect our users and our exciting plans for the platform to ensure that Gumtree continues to make buying and selling second hand accessible, enjoyable, and safe.

For more advice on how to stay safe when buying and selling on Gumtree, check our our Safety Hub. Alternatively, our latest Transparency Report detailing fraud levels on the platform can be found here.