A ‘Good Cause’ – Introducing Battersea’s Pet Friendly Properties Campaign

*Ad: Promoted content in collaboration with Battersea Dogs & Cats Home.

There's no denying the positive impacts that a pet can have on your home and wellbeing. During the pandemic we saw a dramatic increase in pet ownership as people's mental health saw many seek out a pet to combat loneliness with companionship.

Battersea Guide for Pet Friendly Properties: Advice for landlords and tenants

Welcoming a new, furry member to the family can have a hugely positive impact on your wellbeing. A pet can increase opportunities to exercise and get outside, to socialise and connect with others in your area.

However, sadly, Battersea witnesses all too often the very real impact of people having to give up a dog or cat due to housing issues. This problem is only set to rise, as we are seeing more Sadly however, Battersea witnesses all too often the very real impact of people having to give up a dog or cat due to housing issues. This problem is only set to rise as we are seeing more people than ever renting properties coupled with an increase in the number of people looking to own a pet.

We take pet ownership incredibly seriously at Gumtree and believe education and information is key to avoid people having to give up their pets and ensure that pets and their owners can stay together. As such we’ve teamed up to support Battersea’s Pet Friendly Properties campaign, which aims to promote an open and constructive dialogue between landlords and tenants to support responsible pet ownership in rented accommodation – for the benefit of pets, tenants and landlords.

Pet Friendly Properties

Did you know?

60% of people living in rented accommodation where pets are banned would like to own a pet, either now or in the future.

More than half of landlords said they would consider allowing pets, so start that conversation today with the help of Batterseaget support here

To drive any sort of change, practical and simple steps need to be put in place. Battersea have created a Pet Friendly Property report to support both landlords and tenants to do just that, highlighting a series of practical recommendations about how they can address and improve the situation, including:

  • Reviewing the impact of the revised pets clause in the UK Government’s Model Tenancy Agreement.
  • Incentivising pet insurance options for tenants against potential pet damage, enabling more landlords to accept pets.
  • Ensuring that wherever public funds are invested in building new homes for rent, pet-friendly policies should be a condition of funding.
  • Organisations promoting pet friendly properties and landlord organisations should develop practical advice specifically on how to assess requests to keep a dog or cat in a flat.

Earlier this year the Government indicated it was planning to change the law to introduce reforms to support pet-owning renters, so the opportunity for real change is now one step closer.

What are the benefits of pet ownership for both tenants and landlords?

In Battersea’s latest survey. Over a third of people said they got their pet for mental wellbeing benefits. But for many, the possibility of pet ownership is a challenge as they will be long term renters. 

There has been a shift in the demographics of renters with more families and those with young children, groups most typically likely to want to also own pets – renting their homes for longer periods of time. Therefore, landlords who take a progressive view open their property to a wider group of potential tenants, with pet owners also typically more likely to want the security of longer tenancies than non-pet owners.

But many landlords remain apprehensive when it comes to renting to tenants with pets. The main reason cited is that many landlords are renting out a much-loved family home and are hesitant owing to concerns around a pet causing damage.

But Battersea’s research shows that just 3% of dog owners said their dog had ever damaged property they had been living in, or been subject to any sort of noise complaint. As such, the campaign is seeking to challenge misconceptions that tenants and landlords may have about each other, and to instead promote positive and constructive dialogue to find solutions.


Why tenants deserve the chance to be pet owners

Why do pets make great tenants for landlords?

How can we help Battersea?

Show your support for Battersea’s campaign by signing their pledge to support Pet Friendly Properties here.

How can you help on Gumtree?