How Brits Are Saving Big on Ski Holidays with Pre-Loved Gear

As thousands of athletes hit the slopes in Milano Cortina this week, new Gumtree data shows how every day skiers are following Olympic inspiration in a very different way by buying and selling pre-loved clothing, skis and snowboards to keep costs down during peak winter season.

With ski holidays already one of the most expensive breaks, Brits are discovering they can get fully kitted out second-hand for less than the cost of a single week’s hire.

On average, skis on Gumtree cost £108 – 62% cheaper than a week’s hire and 317% less than buying new. Snowboards average £115, 52% more affordable than hiring and 192% less than the retail price.

Retail vs Hire vs Gumtree: How much Brits can save

ItemAverage retail priceAverage hiring price*Average Gumtree price
Skis£450£175£108
Snowboard£336£175£115
Ice skates£85£52.50£25
Helmet£93£21£27
Poles£62£42£17
*Based on one weeks’ hire

For many buyers, second-hand ski gear and equipment has the added benefit that it can be re-used for years rather than returned after a single trip. Much of the items listed on Gumtree have also just been worn once or used for a single season, making it a popular choice for families, first time skiers and boarders.

But it’s not just buyers benefitting. It is also a perfect moment for sellers to cash in on unused or outgrown gear. From boots gathering dust in garages to kids’ skis that no longer fit, Gumtree users are turning forgotten winter items into quick cash during peak season. And the best part? It’s free to sell on Gumtree*, with delivery options available for clothing items, plus built-in security and protection, passing on your pre-loved ski wear has never been easier. 

Why skiers are swapping hire shops for second-hand

  • Huge savings versus buying new or renting
  • No repeat rental fees every holiday
  • Ski gear is built to last and often lightly used
  • A low-risk way to try skiing or snowboarding if new to the sport
  • A more sustainable option that keeps specialist gear in circulation

With thousands of listings live, Gumtree is fast becoming the go-to marketplace for Brits looking to get winter-holiday ready or make some extra money from unused ski kit.