Gumtree, one of the UK’s most popular online marketplaces, has made significant changes to its home services category design and overarching user experience to provide an effortless and frictionless experience for the 10 million people who use the site each month.
With the ambition to become a preferred destination for the home services category – for both consumers and home service providers from cleaners to plumbers to man and a van to music tuition- Gumtree has focused on ease of use, making it simpler and quicker than ever to find, and connect, with the right service professional for any job.
As a result, Gumtree has overhauled the search results and listings pages making it seamless for consumers to navigate the almost 30,000 live job listings available at any one time. Consumers can now find and pick the perfect professional thanks to new horizontal scroll design, meaning that key skills are more prominent and visible than ever before.
As well as new integrated Google reviews which means that consumers can take recommendations and real-world experiences into consideration, making informed decisions about who to use alongside added reassurance when searching for a home service provider, Gumtree has also added almost 20 additional service categories. This ensures that there is a full and extensive choice of suppliers for consumers, including more specific skills from appliance repairs to damp proofing specialists.
Users are now able to ‘post a job’ on Gumtree, meaning that they can detail what they need from any service provider and this job will be shared with all relevant specialists seamlessly. Up to five highly skilled home service professionals can then get in touch directly with the customer to discuss further and book a job, ensuring both customer and service provider are satisfied with the experience.
Gumtree has also made it easier than ever for home service providers to use the platform to grow their business. With seller skills more prominent on every search results page, consumers can find the right provider for them, resulting in faster leads delivered to each and every business on Gumtree. There have also been significant pricing changes across the majority of categories live on the site, making it more affordable to promote a business to potential customers.
