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Who We Are:
Amorix Is A Leading Interactive Web Marketing Company That Aims Its Business Efforts At Creating And Maintaining Best Of Breed Modern Casual Adult Dating Sites For Both Online And Mobile Users. The Sites Powered By Amorix Cover Various Niches Of Adult Dating Market And Cater To All The Dating Needs Of End Users.
With Ambitions To Establish Amorix As The Leader In Online And Mobile Casual Dating Both In The UK And Abroad, We Are Looking To Recruit A Dynamic, Innovative And Enthusiastic Team To Make This A Reality.
Who We’re Looking For:
The CPC & CPM Manager Will Be Responsible For Developing And Executing Strategies To Drive Online And Mobile Registrant Database Growth For The Sites Via Multiple Digital Channels.
The Successful Candidate Will Be Adept At Running Multiple Advertising Accounts, Aggressively And Imaginatively Optimizing To Beat CPA Targets.
Key Accountabilities And Responsibilities:
- Manage Channels To Ensure We Maximize Growth Opportunities
- Find New Channels That Will Drive Significant Revenue And New Customer Acquisition
- Devise And Upload Structures And Assets To Ad Accounts
- Optimize Campaign Performance (bids, Creative) To Hit Defined CPA Targets
- Initiate New Campaign Ideas, Incentives, And Bonus Offers
- Regular Reporting & Analysis Of Traffic, Sales, Margins, Commissions And Costs
- Work To A Monthly Budget Across Multiple Sources
- Competitor Analysis & Monitoring
- Proactively Brief Designers For Assets Required For Better Performance (banners, Landing Pages), Constantly Looking To Improve CTR, Conversion And CPA Rate
- Regular Reporting With Senior Management On Campaign Performance
- Deliver On Weekly And Monthly Targets Based On Business KPI’s
- Coordination With All Other Marketing Channels And Product Team
- Monitor Affiliate Activity, Analyze Performance, Identify Areas Of Improvement, And Recommend Ways To Increase Affiliate-generated Revenues
- Manage The Day-to-day Relationships With Clients On An Ongoing Basis
Key Skills, Knowledge And Competencies Required:
- Degree Caliber
- Deep Experience In Digital Response Marketing, Minimum Of 3 Years In A Transactional Environment – E.g. Travel, Gaming, Gambling, ECommerce, Daily Deals
- Experienced In Devising Ad Campaign And Ad Group Structure/hierarchy According To Targeting Logic
- Good Understanding Of The Other Core Disciplines Of Online Marketing (PPC, SEO, & Online Display)
- Experience Of Working With Affiliate Networks An Advantage
- Extremely Commercial Attitude And Analytical Expertise To Assess ROI And Acquisition Costs By Channel Against Budget
- Interpersonal Skills To Manage Both Internal And External Stakeholders
- Advanced Knowledge Of Google Analytics For The Measurement Of Campaign Activity Is Crucial
- Good MS Office + Excel Skills
- Analytical And Focused On ROI-performance
- Results Focused – Enjoys Setting Stretching Targets – And Beating Them
- Outgoing, With Strong Interpersonal And Communication Skills
- Proactive, Self-motivated, Manages Own Time Successfully, Prioritizes Effectively And Meets Deadlines Without Supervision
- Previous Knowledge Of The Dating Industry Is An Advantage
- Travel And Conference Attendance May Be Required Within The UK, Europe And The US
Package:
£25k-£35k P/a Basic Depending On Experience Plus Bonus Structure
Amorix Is A Leading Interactive Web Marketing Company That Aims Its Business Efforts At Creating And Maintaining Best Of Breed Modern Casual Adult Dating Sites For Both Online And Mobile Users. The Sites Powered By Amorix Cover Various Niches Of Adult Dating Market And Cater To All The Dating Needs Of End Users.
With Ambitions To Establish Amorix As The Leader In Online And Mobile Casual Dating Both In The UK And Abroad, We Are Looking To Recruit A Dynamic, Innovative And Enthusiastic Team To Make This A Reality.
Who We’re Looking For:
The CPC & CPM Manager Will Be Responsible For Developing And Executing Strategies To Drive Online And Mobile Registrant Database Growth For The Sites Via Multiple Digital Channels.
The Successful Candidate Will Be Adept At Running Multiple Advertising Accounts, Aggressively And Imaginatively Optimizing To Beat CPA Targets.
Key Accountabilities And Responsibilities:
- Manage Channels To Ensure We Maximize Growth Opportunities
- Find New Channels That Will Drive Significant Revenue And New Customer Acquisition
- Devise And Upload Structures And Assets To Ad Accounts
- Optimize Campaign Performance (bids, Creative) To Hit Defined CPA Targets
- Initiate New Campaign Ideas, Incentives, And Bonus Offers
- Regular Reporting & Analysis Of Traffic, Sales, Margins, Commissions And Costs
- Work To A Monthly Budget Across Multiple Sources
- Competitor Analysis & Monitoring
- Proactively Brief Designers For Assets Required For Better Performance (banners, Landing Pages), Constantly Looking To Improve CTR, Conversion And CPA Rate
- Regular Reporting With Senior Management On Campaign Performance
- Deliver On Weekly And Monthly Targets Based On Business KPI’s
- Coordination With All Other Marketing Channels And Product Team
- Monitor Affiliate Activity, Analyze Performance, Identify Areas Of Improvement, And Recommend Ways To Increase Affiliate-generated Revenues
- Manage The Day-to-day Relationships With Clients On An Ongoing Basis
Key Skills, Knowledge And Competencies Required:
- Degree Caliber
- Deep Experience In Digital Response Marketing, Minimum Of 3 Years In A Transactional Environment – E.g. Travel, Gaming, Gambling, ECommerce, Daily Deals
- Experienced In Devising Ad Campaign And Ad Group Structure/hierarchy According To Targeting Logic
- Good Understanding Of The Other Core Disciplines Of Online Marketing (PPC, SEO, & Online Display)
- Experience Of Working With Affiliate Networks An Advantage
- Extremely Commercial Attitude And Analytical Expertise To Assess ROI And Acquisition Costs By Channel Against Budget
- Interpersonal Skills To Manage Both Internal And External Stakeholders
- Advanced Knowledge Of Google Analytics For The Measurement Of Campaign Activity Is Crucial
- Good MS Office + Excel Skills
- Analytical And Focused On ROI-performance
- Results Focused – Enjoys Setting Stretching Targets – And Beating Them
- Outgoing, With Strong Interpersonal And Communication Skills
- Proactive, Self-motivated, Manages Own Time Successfully, Prioritizes Effectively And Meets Deadlines Without Supervision
- Previous Knowledge Of The Dating Industry Is An Advantage
- Travel And Conference Attendance May Be Required Within The UK, Europe And The US
Package:
£25k-£35k P/a Basic Depending On Experience Plus Bonus Structure
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