Category Insight Manager

Line Manager: Customer Marketing Manager

Purpose:
To produce customer data reports that enable the sales team and customer marketing to develop selling stories that increase Point of Purchase driver status

To produce category rationales that enable successful implementation of marketing initiatives.

Context:
Across all UK brands within the grocery channel

Key OutputsAccountabilities:
Shopper analysis inputs to customer range review projects
Market customer data inputs to brand initiatives
Work with customer marketing to develop category in-store visits for their category within grocery channel
Act as experts for customer specific data

Decision Making Authority:
Range analysis recommendations, category best practice development

Role Requirements:

Element Essential (E) or Desirable (D)
EducationalProfessional Qualifications E
Functional knowledgeexperience E
Food sector knowledgeexperience E
Scope of experience E
Peopleteam management E
Time in similar role E


Key Relationships (Scope of main interactions)
Sales teams (Directors, controllers, BAMs), Customer Marketing, Brand marketing teams, Research and Insight Teams


Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy.


Parkside Recruitment is an Equal Opportunities Employer.