.1.The Marketing Book

This covers all aspects of marketing - from planning, strategy and research to getting the right marketing mix, branding and promotions.

Who is it for? Undergraduates, postgraduates, academics, anyone wanting to reference up-to-date thinking.

Presentation: Very clear.

Would you recommend it? Yes.

The Marketing Book
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Authors: Michael Baker and Susan Hart
Edition: Third
Publisher: Butterworth Heinemann
Pages: 740

ISBN 0750620226

Used but in good condition.

Contact by email: kamin626@yahoo.com or 077010 95803

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